Sunday’s Super Bowl was certainly one of the most highly viewed events in New England given that the Patriots were playing. And WFXT, Cox’s Fox affiliate in Boston, took advantage of the huge audience to launch a new 60-second promo for the station entitled, Everywhere. But according to a blog site, WFTX “copied a 2014 […]
Toddler Killings Prompt KARK Anti-Violence Campaign
In a direct response to the fatal shootings of two Little Rock toddlers, KARK and KLRT, the NBC and Fox affiliates in Little Rock respectively, launched a new anti-violence campaign called Victory Over Violence. KARK is owned by Nexstar and KLRT is owned by Mission Broadcasting. “Our newsroom grew tired of sitting back and covering these […]
Joe Namath Reveals Brain Damage In WFLX Interview
Joe “Willie” Namath, legendary NFL Hall of Fame quarterback and actor, and renowned man-about-town, reveals that he suffered brain damage from playing football, but that special treatments in a Florida hospital have improved the damage. “I feel good about it and I haven’t stopped trying to improve,” said Namath, 73, in an interview aired on […]
Trucks And Trash: Sweeps Promos/Stories
Last week, on the first day of the February sweeps period, I asked TV stations to share their special report promos along with the stories they promote. I know, every day is sweeps at your station. But in some cases, newsrooms still do special reports. That means local TV creative services departments are busy writing […]
WTXF Investigation Prompts Pennsylvania To Act
I have a soft spot for local TV news investigative reporters like Jeff Cole at Fox O&O WTXF Philadelphia. It warms my heart to know that he’s out there keeping an eye on all things unsavory, unscrupulous, shocking and often illegal, when it comes to the behavior of public officials, corporate officers and anybody else […]
KSL Takes You To Yellowstone In Winter
There’s a Facebook group I follow called Storytellers, and here’s a story it posted that caught my eye. This is from KSL, the NBC affiliate in Salt Lake City owned by Bonneville International. NOTE: In the early ’70s, a couple of friends and I were on a winter ski trip out west. One day, at […]
WANTED: Local TV February Sweeps Promos & Stories
For most folks, today is just another Thursday. And due to advances in television viewing measurement, maybe it is just another Thursday at your station. But for many in the local TV business, it’s the first day of the February 2017 sweeps. Sweeps, or ratings months, perhaps don’t mean what they used back in the […]
Warner/Chappell Music ‘Scores’ Super Bowl Commercial
Warner/Chappell Production Music, a worldwide leader within the production music industry, had one of its music tracks used for an upcoming Intel commercial in Sunday’s Super Bowl featuring Tom Brady, quarterback of the New England Patriots. The commercial uses the “Sports Open Theme” from Warner/Chappell’s Non-Stop Producer Series entitled Classic Sports. The full track can […]
Mohammed Ali Doc Begins KCET’s Black History Month
KCET, the PBS station serving Southern and Central California, begins celebrating Black History Month tonight and all through February by airing, Trials of Muhammad Ali, a documentary on Ali’s life. From Cassius Clay to Muhammad Ali, from the Olympics to boxing’s world champion, Ali’s life of belief and conscience, fame and fortune, faith and identity […]
WAGA’s Latest Newsroom Addition Bites
OK, he’s more likely to lick you. His name is Max, and he’s spending his days in the newsroom at Fox’s Atlanta O&O WAGA. WAGA adopted Max a few weeks ago, to be trained by multiple employees so he can ultimately be paired with a local veteran in need of a service dog. Max spends […]