Winter is coming, says Magid, and you better be ready. Here are five things you need to keep in mind now in marketing your television station’s news product so you won’t be left out in the cold. That’s the essence of the message presented at the 2016 PromaxBDA Station Summit session titled Multi-Platform Brand at […]
Stephen Arnold Music Gives Away Perfectly Good Guitars
In what has become a regular feature at the PromaxBDA Station Summit every year here at the Mirage in Las Vegas, Stephen Arnold Music again gave away some guitars to a few lucky attendees. But not just any guitars. These were billed as Guitar Gods Giveaway, four instruments featuring the biggest names in the history […]
WTAE Airing Primetime Special On Medical Marijuana
WTAE, Hearst’s ABC affiliate in Pittsburgh, is airing an hour-long episode of its Chronicle in primetime on the fight to legalize medical marijuana in Pennsylvania. Chronicle: Compassion and Cannabis airs tonight at 8. The special profiles local families who use cannabis as medicine to find relief from serious medical conditions like seizures. “We are forever […]
Who Won The Battle Of Promo Superstars? You Decide
Five stations from five different broadcast companies doing five different promos for the same, identical news story. They get 48 hours and must use the material they have in house. What did they come up with? Which one worked best? Now, you can decide. Welcome to the Battle of the Promo Superstars, one of the […]
Harry Connick Jr. Wows A Tough Crowd At The Station Summit
At this morning’s presentation at the 2016 PromaxBDA Station Summit in Las Vegas, Connick and moderator, Ted Harbert, jokingly referred to his new daytime show repeatedly as Barry. And judging from the love he got from the audience of 1,000 TV station creative directors, he could call it anything and it’ll probably still be a […]
First Notes From The PromaxBDA Station Summit
6 a.m., Wednesday, June 22, Las Vegas Flying is not fun. My direct flight from Philly to Las Vegas that I booked weeks ago to attend the 2016 PromaxBDA Station Summit this week was canceled the night before my departure. My only option was a connecting flight through L.A. I won’t bore you with the […]
RECAP: 2014/2015 Creative Services Survey Results
Although we didn’t conduct a survey this year, TVNewsCheck and Market Share polled TV station creative services directors about a variety of subjects related to their jobs in both 2014 and 2015. The results of each year’s surveys were reported here on Market Share during the annual PromaxBDA Station Summit. Now that the 2016 PromaxBDA […]
RECAP: 2014, 2015 PromaxBDA Station Summits
Market Share, since it went daily on TVNewsCheck in March of 2014, is approaching its 1,000th article. I’m amazed by that. So I’d like to hear from you. Get in my face or whisper in my ear. Tell me about your station and what it’s doing. What am I not covering enough? What topics would […]
Market Share Headed To PromaxBDA Station Summit
This week, local TV marketing executives, network professionals and syndicated programming gurus will be hunkered down inside The Mirage Resort in Las Vegas attending the annual PromaxBDA Station Summit that runs Tuesday through Friday. There is an excessive heat warning in effect as daytime temps every day will exceed 100 degrees. I’ll be there as […]
WVUE Breaks 38-Year Late News Viewing Streak
TV stations in New Orleans are used to being in second, third or even worse place, in the news ratings. That’s because for almost 40 years, only one local TV news operation can lay claim to be the market leader, WWL-TV, the CBS affiliate owned by Tegna. Since 1978, “WWL has won every news time […]