Sounds Of Morning Routine Make Music In KDKA Promo
July 16th, 2019 by Paul GreeleyThat’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”
News Directors Get Inspired At Promax Station Summit
July 12th, 2019 by Paul GreeleyTwo local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
Stephen Arnold Music Wins Promax Global Excellence Award
July 12th, 2019 by Paul GreeleyWXIN Takes Its Morning News On The Road
July 9th, 2019 by Paul GreeleyWXIN, Tribune’s Fox affiliate in Indianapolis, hit the road to produce its morning newscast in a town about about 20 miles from Indianapolis. It’s not easy to take a station’s morning newscast out of the studio to a remote location. But if you read some of the comments posted on WXIN’s Facebook page, you’ll see that viewers love it.
Corporate Openings At Graham and Nexstar Headquarters
July 8th, 2019 by Paul GreeleyBoth Graham and Nexstar have openings in their respective corporate headquarters in Chicago and Dallas for a chief technology officer and a senior vice president of local content development.
‘Winning News Viewers With Social’ Wows At Promax Summit
July 8th, 2019 by Paul GreeleyOne of the most revealing and relevant sessions at the Promax Station Summit in Las Vegas last month was Five Tips For Winning Viewers with Social Media. Today, it’s not likes, shares and comments that measure success on Facebook, said Apryl Pilolli, head of innovation at Social News Desk. “You need reach and ratings. You don’t need likes. Awareness, preference, loyalty and sales are more important.”
TV Station Openings Now In News And Marketing
July 8th, 2019 by Paul GreeleyTV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.
WNBC Commemorates Gay Uprising In Special Broadcast
June 28th, 2019 by Paul GreeleyOn Saturday, June 28, 1969, members of the New York police department raided the Stonewall Inn, a known gay bar, touching off a series of spontaneous and violent demonstrations by the city’s gay community throughout the city. “The Stonewall riots were a turning point in our city’s history,” said Nicholas Veneziale, VP for New York Live, “leading to the growth of a worldwide pride movement which has inspired global change.”
Cultivating Creativity: Tips From Promax Station Summit
June 28th, 2019 by Paul GreeleyWhen you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
School Investigation Earns KING National Murrow Award
June 26th, 2019 by Paul GreeleyKING, Tegna’s NBC affiliate in Seattle, earned a national Edward R. Murrow Award for its year-long investigative series, Back of the Class.