Broadcasters Foundation of America Needs Donations
May 10th, 2021 by Paul Greeley“In its more than 70 years of existence, The Broadcasters Foundation has provided financial assistance to every broadcaster who qualified, and we want to continue that track record,” says Scott Herman, Broadcasters Foundation of America’s chairman.
Two Stations In Different States Share Weather Coverage
May 5th, 2021 by Paul GreeleyRob Thomas serves as the creative services and marketing director for two stations separated by 50 miles and the Oklahoma and Texas state lines. So when a tornado touched down in the area, both stations pooled their resources for the benefit of viewers in both locations.
Wisconsin Broadcasters Honor State’s Best TV Promos
May 4th, 2021 by Paul GreeleyThe Wisconsin Broadcasters Association announced its 2020 Awards for Excellence in TV and included were winners in marketing categories like Best Image, Best Weather and Best Topical.
Magis Media’s Election Tool Repurposed For Vaccines
May 3rd, 2021 by Paul GreeleyTV stations that used Magis Media’s election mapping software say a new version that tracks COVID vaccine data is much like the election display — easy to use and visually dynamic for better storytelling.
Iowa Broadcasters Honor KGAN’s News Coverage
April 23rd, 2021 by Paul GreeleyKGAN, Sinclair’s CBS affiliate in Cedar Rapids, Iowa, earned four awards from the Iowa Broadcast News Association at the association’s annual awards banquet on April 18th.
KCCI Earns Awards From Iowa Broadcasters
April 23rd, 2021 by Paul GreeleyKCCI, Hearst’s CBS affiliate in Des Moines, earned seven awards from the Iowa Broadcast News Association at the association’s annual awards banquet on April 18th.
From News To Marketing Director, WFMY Promotes Cami Anthony
April 22nd, 2021 by Paul GreeleyCami Anthony, managing editor at WFMY, Tegna’s CBS affiliate in the Greensboro/High Point/Winston-Salem, N.C., market, is being promoted to marketing director effective June 1.
WKRG’s New Weather Promo Is Catchy
April 16th, 2021 by Paul GreeleyWhitney Mosley, a promotions producer for WKRG, says the idea came to her when the station needed a new campaign for Chief Meteorologist Ed Bloodsworth. “We wanted the promo to be catchy and simple for people to remember.”
AEs Embrace Ready-Made Ready Spots
April 12th, 2021 by Paul GreeleyTV account executives are turning to Ready Spots, a service offering pre-produced commercials in a wide range of categories, as a quick-turnaround way to get quality spots to clients.
2020’s Outstanding Local TV News Investigations Announced
April 9th, 2021 by Paul GreeleyInvestigative Reporters and Editors (IRE), announced the winners of their 2020 awards this week.