WUAB’s New Program Will Make Cleveland Viewers Scream
October 15th, 2020 by Paul GreeleyAnd that’s the point.
Stations Using Magis Media To Differentiate Election Coverage
October 9th, 2020 by Paul GreeleyTV stations are finding that new election software from Magis Media can be the differentiator for their station on election night. Ease of use, real-time mapping and a visually pleasing display all lead to better storytelling, they say.
2020 National Murrow Awards To Be Announced Live
October 8th, 2020 by Paul GreeleyHundreds of people will be holding their breaths Saturday night, because, for the first time, the winners of the 2020 National Edward R. Murrow Awards will be announced live during the virtual event.
WBOC Banks On The Sun To Power Entire Station
October 2nd, 2020 by Paul GreeleyAs of October 1, 2020, the station has generated over one million kilowatt-hours, eliminating over 800 tons of carbon dioxide, equivalent to charging over 92 million smartphones.
Meredith To Hub Marketing For Its TV Stations
September 29th, 2020 by Paul GreeleyMeredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.
Hearst And NAB Honor Anniversary Of First Amendment
September 25th, 2020 by Paul GreeleyTo celebrate the 231st anniversary of the First Amendment, the National Association of Broadcasters and the Hearst TV stations are acknowledging the milestone by honoring journalists throughout the country for their vitally important work.
Gray TV Stations’ Response To Louisiana’s Strongest Hurricane
September 21st, 2020 by Paul Greeley“There’s a story here about the importance of what we do, and the resiliency of the people that do it,” wrote Mark Klein, creative services director at KALB in Alexandria, Louisiana. “What’s been accomplished to broadcast life-saving information in Lake Charles and the other surrounding areas that were devastated by Laura is a testament to the strength of the individual stations, and how they’ve worked together under Gray to succeed against all obstacles.”
What It’s Like: The First Three Weeks Of A TV Reporter/MMJ
September 10th, 2020 by Paul GreeleyHannah Campbell is a reporter/multimedia journalist at KAIT, in Jonesboro, Ark. She’s been on the job for three weeks. I was interested in hearing from Campbell on what it’s like, how she’s adjusting and how her college training prepared her for the role.
General Manager Opening In The ‘City Of Four Lakes’
August 31st, 2020 by Paul GreeleySurrounded by lakes, Madison, Wis., is ranked the 12th Best Place to Live in the country by U. S. News & World Report.
Marketing During Covid At Pittsburgh’s KDKA
August 26th, 2020 by Paul Greeley“So you thought digital changed the marketing rules? I’d like to introduce you to March 2020,” wrote Tina Veon, creative services director at KDKA, the CBS O&O in Pittsburgh. “Not only did our world change, so did how we effectively market our television stations. And, what’s even more fun, we got to reinvent our marketing plans … weekly.”