Beirut Blast Breaks Heart Of KBAK News Anchor
August 24th, 2020 by Paul GreeleySara Shouhayib, news anchor at KBAK Bakersfield, Calif., is the daughter of Lebanese immigrants who live in Michigan. Shouhayib’s sister and family were in Beirut when the blast occurred. “I wasn’t going to talk about my Lebanese connection, because we’re not supposed to do that as journalists, but my news director and I decided to.”
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
The New Us: Local TV Marketing In 2020, Part 1
July 27th, 2020 by Paul GreeleyMarketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.
Promax Station Summit: Why Virtual Makes It Better In 2020
July 24th, 2020 by Paul GreeleyIn a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.
Scripps Stations Help Raise Over $2 Million For Food Banks
July 22nd, 2020 by Paul Greeley“The outpouring of generosity we’ve seen from Scripps audiences across the country is an incredible testament to the connection between our brands and their communities,” said Adam Symson, Scripps president.
WSPA Hires Susan Pascal As Creative Services Director
July 20th, 2020 by Paul GreeleySusan Pascal has more than 17 years’ experience in TV station marketing in New York, Boston and Providence, R.I. “I’m excited,” said Pascal, “it’s going to be fun.”
Local TV Marketing: What Now, What Next?
July 16th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. In March, routine and normal turned into uncertainty and fear as the pandemic spread around the country. But what about now? What are your plans going forward?
KCCI Hosts Forum With Black Collegiate Athletes
June 25th, 2020 by Paul GreeleyTonight, KCCI is hosting a virtual forum with Black collegiate athletes in Iowa to share insights about the stereotypes and micro aggressions they face.
Reporters Will Share Lessons From Protest Coverage In TVNewsCheck Webinar
June 19th, 2020 by Paul GreeleySince George Floyd’s death, more than 200 incidents have been reported of journalists being targeted in cities all over the country. TVNewsCheck is conducting a lunch-time webinar on Tuesday, June 30, at 1 p.m. ET for an hour-long conversation with journalists fresh from their in-the-streets coverage.
When TV Station Marketing Is ‘A Force For Good’
June 16th, 2020 by Paul GreeleyWhat if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.