Promax Station Summit 2019 Sneak Peek
May 29th, 2019 by Paul GreeleyRick Swanson, VP of marketing and programming for the Promax Station Summit, reveals a couple new sessions this year that came directly from a committee of station and network marketers who helped him identify the pressing needs of attendees.
During May, KPRC Salutes Military Appreciation Month
May 23rd, 2019 by Paul GreeleyKPRC 2’s 2019 Military Appreciation on-air and digital campaigns will feature the station’s reporters and anchors who have served, are serving, or have family members in service or veterans.
Mike Newman Joins WHBQ Memphis As Creative Services Director
May 15th, 2019 by Paul GreeleyMike Newman joins WHBQ from Cox’s ABC affiliate in Orlando, WFTV, where he was the senior promotions producer. “My wife Erin and I can’t wait to experience the food, culture and music of Memphis and make it our new home,” said Newman.
Eye-Popping Fiesta Promo From KENS Is Award Worthy
May 14th, 2019 by Paul GreeleyA hundred people — including all of the morning, noon and evening anchors — an outside shoot in a public place, elaborate costumes and everybody dancing in one continuous shot. Take a look.
WDAF ‘Weather Story’ Promos Are Different
May 10th, 2019 by Paul Greeley“Too often, we are promoting our technology and not our people,” said Danielle Ray, the creative services director at WDAF. “Every station has great technology, but our people set us apart and how they tell the ‘weather story’ is different. That was our inspiration for these promos.”
KAUZ-KSWO Guilty Of First-Alert Weather Coverage
May 9th, 2019 by Paul GreeleyRob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.
Watch Winners Of Wisconsin Broadcasters Association Awards
May 7th, 2019 by Paul GreeleySince 1951, the Wisconsin Broadcasters Association is the only trade association which supports, promotes and represents all radio and television broadcasters in Wisconsin. The WBA’s membership is composed of 95% of all radio and televisions stations in Wisconsin, as well as associate member companies who provide services to the state’s broadcasting industry.
WEAU Turns Record Snow Into A Marketing Opportunity
May 3rd, 2019 by Paul GreeleyEau Claire, Wis., about 90 miles east of Minneapolis, broke the record for the most snowfall in February with 53 inches. Andrew Felix, promotion and creative services director at Gray’s WEAU, the NBC affiliate there, saw it as a marketing opportunity.
KBJR’s News, Creative Services Team On ‘Our New Weather’ Documentary
April 29th, 2019 by Paul GreeleyKBJR, Quincy’s NBC-CBS affiliate in Superior, Wis., aired a half-hour special last Thursday titled, Our New Weather, a joint effort between the station’s news department and creative services department.
York’s WPMT Supporting Local Charities With Fundraiser
April 26th, 2019 by Paul GreeleyWPMT York, Pa., is backing a fundraising effort, Give Local York, to help support York County charities and services. “Our plan is to be a part of making Give Local York a success for years to come, and to play witness to the impact that this annual event has on the place we call home,” said Christopher Topf, WPMT’s general manager.