Announcer Neil Wilson Likes Being Part Of The Team
August 1st, 2019 by Paul GreeleyAnnouncer Neil Wilson says he doesn’t want to be isolated; he wants to feel like he’s part of the team. His advice to local TV creatives is don’t be afraid to communicate with the voice of your station. He may not be in the building, but feel free to call.
If Hollywood Made News Promos, By WWBT
July 31st, 2019 by Paul GreeleyWWBT’s latest marketing efforts are worthy of any movie trailer you might see in theaters. In fact, that’s just where they’re playing. “We produced two completely fake 60-second movie trailers in two different genres that will be playing before every single movie at Richmond Regal theaters all summer long,” said Erik Candiani, WWBT’s marketing director.
Diginets Get Creative To Find Viewers For Classic TV Shows
July 25th, 2019 by Paul GreeleyDiginet channels like Cozi, Antenna TV and BUZZR can’t rely on big budgets to market their channels and programming, so they must get inventive to attract attention. Some attempts to attract viewers to classic TV shows really stink. You could even call it Smell-a-Vision.
Sounds Of Morning Routine Make Music In KDKA Promo
July 16th, 2019 by Paul GreeleyThat’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”
News Directors Get Inspired At Promax Station Summit
July 12th, 2019 by Paul GreeleyTwo local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
Stephen Arnold Music Wins Promax Global Excellence Award
July 12th, 2019 by Paul GreeleyWXIN Takes Its Morning News On The Road
July 9th, 2019 by Paul GreeleyWXIN, Tribune’s Fox affiliate in Indianapolis, hit the road to produce its morning newscast in a town about about 20 miles from Indianapolis. It’s not easy to take a station’s morning newscast out of the studio to a remote location. But if you read some of the comments posted on WXIN’s Facebook page, you’ll see that viewers love it.
‘Winning News Viewers With Social’ Wows At Promax Summit
July 8th, 2019 by Paul GreeleyOne of the most revealing and relevant sessions at the Promax Station Summit in Las Vegas last month was Five Tips For Winning Viewers with Social Media. Today, it’s not likes, shares and comments that measure success on Facebook, said Apryl Pilolli, head of innovation at Social News Desk. “You need reach and ratings. You don’t need likes. Awareness, preference, loyalty and sales are more important.”
Cultivating Creativity: Tips From Promax Station Summit
June 28th, 2019 by Paul GreeleyWhen you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
TV Promos That Cost Zero, 40 Of Them
June 26th, 2019 by Paul GreeleyAt the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.