Homeless Teen Gets Full Scholarship Thanks To WKMG
October 22nd, 2018 by Paul GreeleyA news producer at WKMG Orlando, Fla., gets involved to help a homeless teen receive a full scholarship. “I will do it again tomorrow for somebody and nobody might ever know about it. It’s just what we do here. We do little things to try to help somebody all the time. That’s just what we do. I love working here. It was an exceptional day.”
500 NYC Buses Proclaim WPIX’s Commitment To Viewers
October 15th, 2018 by Paul GreeleyImages from five high-profile news stories are the basis of a new mobile print campaign for WPIX being seen all over New York City. The station’s coverage of these stories is paying dividends. “I think it has a lot to do with why people are watching PIX and why our ratings are improving,” said David Hyman, WPIX’s marketing and creative services VP.
KCCI Earns Two Regional Emmy Awards
October 11th, 2018 by Paul GreeleyIowa’s KCCI morning news and a special episode of their weekly public affairs show earned the station regional Emmy Awards. “We are proud and humbled to earn the trust of our viewers on these stories that continue to impact law enforcement and our culture,” said Brian Sather.
24-Hour Facebook Live Puts WDAF Over Half Million Fans
October 5th, 2018 by Paul GreeleyWDAF Kansas City wanted to thank its 500,000 Facebook fans with a special day of celebration. Problem was, as the day approached, it didn’t have a half million followers. The solution was a 24-hour Facebook Live marathon. “I don’t know that it’s been done before, but to go 24 hours straight on Facebook Live was quite the feat,” said Danielle Ray, WDAF’s creative services director.
Weather Testimonials And Other New TV News Promos
October 3rd, 2018 by Paul GreeleyNew image promos from Orlando, Atlanta, Milwaukee and Charlotte that promote trust, celebrate anniversaries, introduce new talent, and position the station as part of the community.
WTTV Gives 10,000 Books To Indianapolis Public Schools
September 27th, 2018 by Paul GreeleyWTTV collected, organized and distributed 10,000 books to Indianapolis public schools as part of a new program, CBS4 Reads Book Drive. “The community’s reaction to help give students free books in Central Indiana was overwhelming,” said Kerri Cavanaugh, WTTV’s VP of news.
How Sinclair’s WCTI Covered Hurricane Florence Despite Flooded Building
September 24th, 2018 by Paul GreeleyWith its building flooded out, Sinclair’s WCTI in New Bern, N.C., had to get creative to bring its viewers news coverage of Hurricane Florence. Facebook carried the load for a few days, and then when it got back on the air, producing newscasts from locations all over town kept viewers in the know. “We have a lot of young people here and I’m impressed by how well they’re taking it and how well they’re doing. They know they have a task,” said Sean Finn, WCTI’s creative services director.
Creative Promos For WSFL’s New Programming Schedule
September 17th, 2018 by Paul GreeleyIn Florida, the unofficial state bird is jokingly referred to as the construction crane. So WSFL in Miami used that icon as the basis of a series of promos to highlight programming changes.
Judge Judy And Other New Local TV Promos
September 13th, 2018 by Paul GreeleyHere are some new promos from TV stations across the country promoting a morning newscast, a high school football highlights show, Judge Judy and winning an Edward R. Murrow award.
Denver’s KUSA Names Blair Nelson Marketing Director
September 5th, 2018 by Paul GreeleyTrading in cowboys boots for ski boots, Blair Nelson is making the move from Tegna’s WFAA in Dallas to Denver to head up marketing for KUSA. Prior to joining WFAA, she served in senior account management roles at several advertising agencies, leading campaigns for Chevrolet and MillerCoors.