creative services

TV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.

During the February 2021 ratings period, WVUE, branded as Fox 8, led all other stations Monday through Friday in morning, evening and late newscasts.

Stephen Arnold Music created custom music packages for NewsNation’s expanded lineup, which includes NewsNation Early Edition with Nichole Berlie, NewsNation Prime with Marni Hughes, Rob Nelson and Albert Ramon, The Donlon Report, and the one-hour interview show Banfield.

WMLW, Weigel Broadcasting’s independent station in Milwaukee, held an hour-long, live Q&A with an expert health panel answering viewer questions regarding COVID vaccine.

New jobs posted to TVNewsCheck’s Media Job Center include openings for an executive producer in Columbus, Ga./Opelika-Auburn, Ala., as well as a news director position in La Crosse-Eau Claire, Wis.

WXIA Atlanta took an innovative approach to address concerns and mistrust over the COVID-19 vaccines. Instead of a reporter interviewing the experts, they turned the questioning over to an Atlanta viewer skeptical of the COVID-19 vaccines, a mom with two kids who was also a caregiver for her live-in elderly mother.

WBTS, the NBC-owned affiliate in Boston, branded as NBC10 Boston, used an original poem about Boston’s Black history to create videos celebrating Black History Month. Robert Poulton, NBC10’s VP of brand and marketing, reached out to me on social media to share the station’s work.

WGN America, which will be rebranded on Monday, March 1^st, to NewsNation, has announced some promotions and hires to its creative team in Chicago.

It was a week of extreme weather in Austin. Most people had no power, no water and a dwindling supply of food. The employees of KTBC, the city’s Fox O&O, were also dealing with that major story they were covering.

When a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.