Erik Candiani, WWBT Richmond’s creative services director, shared the station’s holiday-themed video, which he describes as “more of a festive short than a commercial or promo.”
“We are a very small company,” said Michael Palmer, WVII and WFXV’s general manager. “We are unencumbered by layers of bureaucracy. So we came up with this idea and we made it happen. I think we came up with a winning formula.”
It’s the holiday. Time for lots of TV stations to create holiday promos. Got a holiday promo or campaign you want to share, please let me know.
Hoffa’s disappearance is one of the most notorious unsolved crimes of the 20th century. He lived most of his life in Detroit and was last seen 20 miles north of the city. Interest in what happened to Hoffa has never waned, and the mystery only deepens as the decades pass. Recent projects, including a Martin Scorsese film on the subject, are sparking a new wave of theories, investigation, and excitement about what seems to be the ultimate cold case.
Jared Stepp, WIS’ creative director, said he likes to do promos that stick out. But when he got the idea to turn the station’s weather team into a video game, he feared he might have gone too far. So for 5 months, he worked on the promo secretly.
“We’ve gotten great feedback from our viewers who have grown up watching this iconic local station and have enjoyed revisiting these fond memories from over the years,” said Katie Warthan, WTTV Indianapolis’ promotions manager.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a news director, creative services director and systems engineer at stations owned by NBC, Meredith and Lockwood in Pennsylvania, Michigan and Virginia.
Scott Brady, the creative services director for WDRB, faced a difficult marketing dilemma in September. He had to promote the station’s new 5 o’clock newscast without mentioning the name or showing the face of one of the newscast’s anchors.
Every day until Thanksgiving, KSTP St. Paul, Minn., reporters and anchors select a charity to highlight on-air as part of the station’s new Why We Give campaign.
During the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.