creative services

At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.

Last week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. Four TV station creative services departments were given the same special report investigative story. Each department had 48 hours to turn around a 30-second promo with shorter versions, including one for social media. Check them out.

The State of Our Art  has been Promax’s signature opening presentation on Promax Day as long as I can remember. This perennial favorite shows the best video messages from around the world. Powerful, expensive spots created to change minds and perspectives. And hopefully, inspire creativity for local TV marketing people.

TVNewsCheck’s Media Job Center last week saw new job postings from Lockwood, Hearst, Sinclair and Dispatch for openings in Kansas, Iowa and Ohio for openings in sales, creative services, IT management, and one for a general manager.

WTTG, the Fox-owned affiliate in Washington, D.C., is partnering with the Virginia State Police and State Farm on a teen drivers’ safety campaign called, Eyes Up, Phones Down. Research shows the 100 days between Memorial Day and Labor Day is the most dangerous time for teen drivers. The leading cause for nearly 40% of these crashes is texting and driving.

Tamron Hall, the keynote speaker Wednesday at the Promax Station Summit at The Mirage in Las Vegas, held sway in front of a full house of local TV marketing executives. Seated on stage with her executive producer, Bill Geddie, Hall won over the audience with her story of humble origins and hard work in local TV news.

KMIZ, the ABC affiliate in Columbia, Mo., took home six first-place honors at the annual MBA convention last weekend in Branson. “It is gratifying to be recognized by our peers but more importantly knowing our newscasts make a positive impact on people’s lives in Mid-Missouri,” said Curtis Hancock, KMIZ’s news director.

The award was in the category Art Direction and Design: Sports Brand Image Promo or Campaign.

WREX, the NBC-CW affiliate in Rockford, Ill., produced a series of news reports, Lives on the Line, to bring awareness about Scott’s Law, or the Mover Over Law, which requires a driver to slow down and move over when approaching any emergency vehicle along the side of the road that displays flashing emergency lights.

When tornadoes touched down in Dayton, WDTN stayed with viewers throughout, covering the damage, and then set up relief efforts to raise money for the victims.  “Our brand mission is Working For You and we’ve never been more proud to say it, and more importantly, live it,” said Jason Doyle, WDTN’s creative services director.