creative services

The award was in the category Art Direction and Design: Sports Brand Image Promo or Campaign.

WREX, the NBC-CW affiliate in Rockford, Ill., produced a series of news reports, Lives on the Line, to bring awareness about Scott’s Law, or the Mover Over Law, which requires a driver to slow down and move over when approaching any emergency vehicle along the side of the road that displays flashing emergency lights.

When tornadoes touched down in Dayton, WDTN stayed with viewers throughout, covering the damage, and then set up relief efforts to raise money for the victims.  “Our brand mission is Working For You and we’ve never been more proud to say it, and more importantly, live it,” said Jason Doyle, WDTN’s creative services director.

Taking a 120-mile bike ride down the beach with WPTV’s Chief Meteorologist Steve Weagle looks like fun. But the best part is he raises money for charity and awareness about the beginning of hurricane season along the way.

This past week on TVNewsCheck’s Media Job Center, Cox’s Fox affiliate in Boston (actually the station is located in Dedham, Mass., an important distinction as you’ll see), placed an ad for a “creative” (its emphasis) senior producer.

Mike Newman joins WHBQ from Cox’s ABC affiliate in Orlando, WFTV, where he was the senior promotions producer. “My wife Erin and I can’t wait to experience the food, culture and music of Memphis and make it our new home,” said Newman.

WPTV’s Protecting Paradise specials focused on multiple environmental issues, ranging from beach bacteria and turtles to aquaculture, which aired during WPTV’s morning news and its 5 o’clock news every day during Earth Week. “WPTV’s significant commitment to environmental issues is being made with the consultation of who matters most to us, our viewers and our community,” said Lloyd Bucher, WPTV’s general manager.

KBJR, Quincy’s NBC-CBS affiliate in Superior, Wis., aired a half-hour special last Thursday titled, Our New Weather, a joint effort between the station’s news department and creative services department.

OK, rave may be going too far. But over the past five years, I’ve received many comments from readers about Market Share. And I appreciate each and every one. So I thought I’d share some of their thoughts.

TV stations have the power to be positive change agents in their communities. Bringing together community leaders to openly discuss issues that divide and unite neighborhoods in a town hall setting can be the first step.  Two Hearst affiliates, one in Baltimore and the other in Pittsburgh, are broadcasting town hall meetings that address critical issues facing their communities.