Usually, TV stations in the same market are fiercely competitive. But occasionally, they can come together and act as one when the need is great. “It was the first time the local stations have come together to help a single cause,” says Don Davis, the GM of KOSA, Gray’s CBS affiliate in Odessa, Texas.
Usually, TV stations in the same market are fiercely competitive. But occasionally, they can come together and act as one when the need is great.
Such was the case in the Odessa/Midland market in Texas in May.
Don Davis, the GM of KOSA, Gray’s CBS affiliate there, wrote that last year, during the pandemic and an oil bust, “our local service organizations were really struggling. A group was created, Permian Basin Gives, to help raise money for nonprofits. They teamed up with the local PBS station [KPBT] for a day of giving.”
Thinking that the voice of the local broadcast affiliates would add reach to the project, Davis proposed to the other affiliates “about coming together to promote the event.”
Davis reached out via Zoom to the other station GMs, Tim Thomas at Tegna’s NBC affiliate KWES, and Mark Garcia at Nexstar’s ABC affiliate, KMID, to propose the idea of working together.
“The GMs agreed that we would all run a promo with an anchor from each of our stations and air the [KPBT] half-hour program,” says Davis.
“It was the first time the local stations have come together to help a single cause,” Davis says.
“Bottom line, we came together and helped raise $1,315,200 from 2,630 donors. The power of local TV once again shines bright.”
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