Austin’s KXAN Investigations Are As Big As Texas
June 3rd, 2020 by Paul GreeleyEverything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
An Eastern European Country Inspired By Richmond’s ‘Together’ Promo Campaign
May 14th, 2020 by Paul GreeleyWhen four news-producing TV stations in Richmond, Va., joined together in a promotional campaign pledging solidarity to the people of their city during this coronavirus crisis, little did they know that they would end up influencing “journalism on the other side of the globe.”
KSLA’s ‘The Good Stuff’, Inspiring Stories Especially These Days
May 8th, 2020 by Paul Greeley“The Good Stuff,” billed as stories that inspire, always delivers with stories so uplifting that they often produce a tear or two. And if ever there was a time when local TV news viewers needed a dose of inspiration, it’s now.
Illinois Broadcasters Unite To Raise $1.5 Million For Food Banks
May 7th, 2020 by Paul Greeley“As the need has doubled and even tripled locally in recent weeks, knowing this campaign will help provide millions of dollars in groceries for our neighbors statewide when they need us most is simply incredible—there’s never been a more important, impactful time for a campaign like this than right now,” said Julie Yurko, Northern Illinois Food Bank’s president.
Saints Coach Helps WDSU Raise Nearly $400K For New Orleans Food Bank
April 22nd, 2020 by Paul GreeleyThe donations included $100,000 from Sean Payton, the New Orleans Saints head coach. “During times like these, it is not only our duty but our privilege to join in and help our community,” said Joel Vilmenay, WDSU’s general manager.
New WBND ‘Together’ Promo Uses Local Viewer’s Voice
April 22nd, 2020 by Paul Greeley“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
WBZ Rebroadcasts Boston Marathon During Fundraiser
April 22nd, 2020 by Paul GreeleyA Patriots’ Day of Giving rallied people in their homes with special Boston Marathon programming, including a rebroadcast of the 2014 and 2018 races as well as an airing of BOSTON: The Documentary, the definitive history of the race.
Pittsburgh Sports Stars Featured In KDKA PSA
April 17th, 2020 by Paul GreeleyI got an email from Tina Veon, the creative director at KDKA, the CBS-owned affiliate in Pittsburgh, saying that the station did a PSA with some former Steelers/Pens/Pirates players to honor the real life heroes in her town and did I want more info about it. I told her yes, that if she gave me some background, I’d share her story but I would also tell her my Mean Joe Green story.
WTTV-WXIN Indianapolis Help Raise $219,000 For Food Pantries
April 14th, 2020 by Paul Greeley“The need is now,” said Dominic Mancuso, WTTV/WXIN’s general manager. “We asked the staff, can we turn this around quick, and they answered with a resounding ‘yes’.”
WXIX Cincinnati Sets Up Month-Long Virtual Food Drive
April 12th, 2020 by Paul Greeley“Our community needs us now more than ever,” said Trisha Rayner, Freestore Foodbank’s VP of externa affairs. “A virtual food drive helps keep everyone safe. For every dollar we can provide 3 meals and $25 helps provide groceries for a family.”