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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

KSLA’s ‘The Good Stuff’, Inspiring Stories Especially These Days

“The Good Stuff,” billed as stories that inspire, always delivers with stories so uplifting that they often produce a tear or two. And if ever there was a time when local TV news viewers needed a dose of inspiration, it’s now.

 

by Paul Greeley May 8, 2020 11:30 EDT

Wednesday nights at 10, KSLA news viewers who sit down to watch The Good Stuff know to have some tissues handy. Because The Good Stuff, billed as stories that inspire, always delivers with stories so uplifting that they often produce a tear or two. And if ever there was a time when local TV news viewers needed a dose of inspiration, it’s now.


 

The Good Stuff is a weekly franchise on KSLA, Gray’s CBS affiliate in Shreveport, La. (DMA 86).

When Doug Warner isn’t anchoring the news at 6 and 10 on KSLA, he writes, produces, shoots and edits “The Good Stuff,” that airs Wednesday nights at 10.

“Viewers often say, ‘hey how come we don’t see more good stuff in the news’,” said Warner. “You’re guaranteed to get it Wednesday nights at 10 o’clock. These stories just really help me kind of enjoy what I do. I pour everything into these stories.”

Warner said he finds his “Good Stuff” everywhere.

“Like last night’s story was a little bitty dot on the map in Louisiana. But they just had one of the most heartwarming things that they’ve been doing for twelve years. And you don’t know about it until you go talk to them because you are not going to get a news release on it. They’re not going to promote or advertise themselves. Sometimes you just have to get out there and go find them.”

Folks, a tissue alert if you’re going to watch this:

Although Warner has been sharing his “Good Stuff” stories for about two years, the coronavirus crisis has given him new challenges.

“Trying to do feature stories in the midst of a pandemic technically is a bit of a challenge because I shoot my own stuff. Maybe the audio didn’t come out as crisp as you want it. So I’m having to figure out the technical side all by myself as well as putting it altogether.”

But challenges aside, the coronavirus crisis is providing new material about how people are shining.

“Last night’s story was about a group of seniors in a small town. The week before that was a story about the baseball team that didn’t get to play out the rest of their season. From birthday parades to people that were just kind of stepping up, that kind of stuff moves me and I think it moves a lot of other people. I have kind of really been intrigued and inspired by seeing how creative some of these folks have been getting.”

NOTE:  I used one of his features in a column back in early April about how TV stations are informing and inspiring during the coronavirus crisis.
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Tags: advertising, branding, CBS, coronavirus crisis, Doug Warner, Facebook, Gray, journalism, KSLA, local news, Market Share, news marketing, news promotion, Shreveport, The Good Stuff, TVNewsCheck

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