Brendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.
Five days. Five cities. One mission. To help feed hungry families in eastern North Carolina.
Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.
Who are they? What have they done so that’s inspirational? People in Jacksonville can nominate who they think deserves recognition for their positive contributions.
High school seniors graduating in 2020 and excited for their moment on stage got their dreams dashed when the coronavirus crisis forced schools to delay, cancel or postpone graduation ceremonies. In Jacksonville, Bob Ellis, the general manager of Graham Media’s independent WJXT, said he felt compelled to do something to help “fill the emptiness so many people felt at having to stay home and have those graduations cancelled. It seemed a natural to go and figure out how to make it happen.”
Kristen Joyal has been named marketing director of WTLV, (First Coast News), Tegna’s NBC affiliate in Jacksonville, Fla.
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
96 Hours of Anguish is a raw, real and graphic look at the destruction in the Bahamas caused by Hurricane Dorian, which struck the islands starting Sept. 1. Vic Micolucci, WJXT reporter and photojournalist Jesse Hanson spent four days, 96 hours, on the ground and in the air covering the disaster from the hardest hit areas.
On Saturday, Aug. 24, 21,000 fans packed a football stadium to watch six high school football teams play a triple header, and thousands more watched the first-ever triple-header football broadcast on WJXT, Graham Media’s independent station in Jacksonville, Fla., or watched it stream online.
WJXT and WCWJ, Graham Media’s stations in Jacksonville, partnered with Visit Jacksonville to create an annual voter-centric guide, JaxBest, highlighting the best local attractions and businesses that shape the city. “We invite Jacksonville to watch WJXT and WCWJ for updates on the Jax Best campaign,” said Michael Corrigan, Visit Jacksonville CEO.