An unvaccinated viewer watching a newscast on First Coast News in Jacksonville says she was so “confident with the information it gave” that she scheduled and received a vaccine. Not only that, but she sent First Coast News an email thanking them. The station then turned the email into a testimonial spot.
Sherry Carpenter, WJXT’s creative services director, says viewers are already calling the station asking if they can buy The Morning Show bobble heads.
The series explores how the Crown Act (Creating a Respectful and Open World for Natural Hair) works to make it illegal to discriminate against someone over how they wear their hair.
The burning questions on everybody’s minds right now revolve around the COVID vaccine. Am I eligible? Where and when can I get a vaccine? WTLV-WJXX in Jacksonville, Fla., formed a Vaccine Team, consisting of reporters and producers who take calls, emails and texts from viewers and sharing that information on all their platforms.
Having the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing tomorrow, Voices of Valor WWII 75 Years Later.
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
Delivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
WJXT, Graham Media’s independent station in Jacksonville, came up with a clever idea to create a fun holiday promo and help a local museum struggling due to the pandemic.
TV stations are finding that new election software from Magis Media can be the differentiator for their station on election night. Ease of use, real-time mapping and a visually pleasing display all lead to better storytelling, they say.
“I’m extremely excited to become part of the WBAL family,” said Aletha Rideout. “Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees.”