Having the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing, Voices of Valor WWII 75 Years Later.
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
Delivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
WJXT, Graham Media’s independent station in Jacksonville, came up with a clever idea to create a fun holiday promo and help a local museum struggling due to the pandemic.
TV stations are finding that new election software from Magis Media can be the differentiator for their station on election night. Ease of use, real-time mapping and a visually pleasing display all lead to better storytelling, they say.
“I’m extremely excited to become part of the WBAL family,” said Aletha Rideout. “Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees.”
Brendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.
Five days. Five cities. One mission. To help feed hungry families in eastern North Carolina.
Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.
Who are they? What have they done so that’s inspirational? People in Jacksonville can nominate who they think deserves recognition for their positive contributions.