Clarice Tinsley has been anchoring the 10 p.m. news on Fox O&O KDFW Dallas, for 45 years. To commemorate, Fox 4 created a new spot featuring Tinsley’s biggest fan: her 98-year old mom who steals the spotlight.
See 14 Happy Holidays commercials from big brands and promo gems from TV stations over the years. Even Roto-Rooter got on the bandwagon.
Steve Noviello, KDFW’s consumer reporter, and John Kukla, the station’s creative services VP, look back through 20 years of collaboration featuring Noviello’s stories and Kukla’s marketing.
Here is Part 2 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years.
Over the years, Tim Ryan, the morning news co-anchor on KDFW, has given more than 17 gallons of blood. So during Ryan’s final week on Good Day before retiring, he encouraged viewers to donate blood in his honor. And boy, did they.
Here’s a spot from Darcy Stapleford, senior news promotion producer for KSTU, the Scripps Fox affiliate in Salt Lake City. “Our anchor, Kelly Chapman, suggested we shoot our holiday promo at a light display this year,” Stapleford says. “I began to think how colorful lights on long, dark, winter nights is a good comparison to finding love, hope and inspiration during the dark days of the COVID-19 Pandemic.”
When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years