Clarice Tinsley’s Mom Is Hysterical In New Promo From KDFW
December 6th, 2023 by Paul GreeleyClarice Tinsley has been anchoring the 10 p.m. news on Fox O&O KDFW Dallas, for 45 years. To commemorate, Fox 4 created a new spot featuring Tinsley’s biggest fan: her 98-year old mom who steals the spotlight.
Happy Holidays Promos And Commercials From Today And Years Past
December 4th, 2023 by Paul GreeleySee 14 Happy Holidays commercials from big brands and promo gems from TV stations over the years. Even Roto-Rooter got on the bandwagon.
KDFW Consumer Reporter ‘A Marketer’s Dream’ For 20 Years
October 30th, 2023 by Paul GreeleySteve Noviello, KDFW’s consumer reporter, and John Kukla, the station’s creative services VP, look back through 20 years of collaboration featuring Noviello’s stories and Kukla’s marketing.
Local TV ‘Happy Holiday’ Promos, New And Old (Part 2)
December 20th, 2022 by Paul GreeleyHere is Part 2 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years.
KDFW Dallas Morning Anchor Turns Retirement Into Blood Drive
September 14th, 2022 by Paul GreeleyOver the years, Tim Ryan, the morning news co-anchor on KDFW, has given more than 17 gallons of blood. So during Ryan’s final week on Good Day before retiring, he encouraged viewers to donate blood in his honor. And boy, did they.
Happy Holidays From KSTU, Fox13, Salt Lake
December 21st, 2021 by Paul GreeleyHere’s a spot from Darcy Stapleford, senior news promotion producer for KSTU, the Scripps Fox affiliate in Salt Lake City. “Our anchor, Kelly Chapman, suggested we shoot our holiday promo at a light display this year,” Stapleford says. “I began to think how colorful lights on long, dark, winter nights is a good comparison to finding love, hope and inspiration during the dark days of the COVID-19 Pandemic.”
Marketing Local TV News Choppers, Part 2
January 17th, 2019 by Paul GreeleyWhen a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years