Denver’s KUSA Names Blair Nelson Marketing Director
September 5th, 2018 by Paul GreeleyTrading in cowboys boots for ski boots, Blair Nelson is making the move from Tegna’s WFAA in Dallas to Denver to head up marketing for KUSA. Prior to joining WFAA, she served in senior account management roles at several advertising agencies, leading campaigns for Chevrolet and MillerCoors.
WPTA Children Special Touches Viewers’ Hearts
August 30th, 2018 by Paul GreeleyA local photographer and her work bring comfort and joy to the families of children who face serious and sometimes terminal illnesses. When WPTA aired this special, viewers were touched and flooded the station with comments like this one: “This was one of the best things I’ve ever seen … truly. Loved and appreciated every minute!”
‘Fake News’ Hecklers Pushed WIS To Air Pro-Press Editorial
August 27th, 2018 by Paul GreeleyWhen a carload of fake news hecklers recently shut down a news live shot, Lyle Schulze, the general manager of WIS had seen enough and called police. “It’s getting almost to the point of violence. We remind our reporters that you’re a visible target. It is a little scary.” The incident encouraged the station to sound off.
Bite-Size Content Puts WXMI Ahead On Facebook
August 21st, 2018 by Paul GreeleyThis week, Social Scorecard is in West Michigan’s largest city, Grand Rapids, just 30 miles east of Lake Michigan, to find out what WXMI is serving on Facebook to make it the most engaged. The secret ingredients are an appetite for food and short, easily digested videos.
KARK Goes RVing To Introduce New Anchor
August 20th, 2018 by Paul GreeleyKARK’s new morning news anchor took an RV tour of 36 counties covering 1,600 miles. I’ve seen many promos, and marketing and advertising campaigns that introduce a news personality to a newscast, many of them clever and memorable, but I’ve never seen one quite like this. It flat out works.
Rio Grande Valley’s KGBT Tops On Facebook
August 14th, 2018 by Paul GreeleyKGBT down in the Rio Grande Valley of Texas is not only leading on Facebook in market 84, but is outperforming stations in markets that are much larger. “We have 332,881 likes on our Facebook page, more likes than some of the stations that are in the top 20, top 30 markets. I’m excited about that,” says Ronald Marley, KGBT’s digital executive producer.
Nexstar Expands Buffalo Bills Games To 8 Markets
August 9th, 2018 by Paul GreeleyEight TV stations in New York and Pennsylvania will broadcast Buffalo Bills pre-season games, potentially reaching more than 4.2 million viewers.
“Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania,” said a principal Buffalo Bills owner.
WWBT Creates Jazzy Promo For Music Festival
August 8th, 2018 by Paul GreeleyRichmond’s NBC affiliate got real hip in a promo for the Richmond Jazz Fest this weekend.
“We had a little fun with it,” said the creative services director, “should hit home with the locals.”
KVLY Far Out Front On Facebook In Fargo
August 7th, 2018 by Paul GreeleyGray’s NBC affiliate has made a conscious effort to drive its Facebook users back to its TV newscasts. The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.
Back To School And Other New Local Promos
August 6th, 2018 by Paul GreeleyBack-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter talking to a viewer are just a few new local TV news promos shown here. Don’t miss the ‘Elvis is leaving the building’ promo at the bottom.