Eight TV stations in New York and Pennsylvania will broadcast Buffalo Bills pre-season games, potentially reaching more than 4.2 million viewers.
“Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania,” said a principal Buffalo Bills owner.
Nexstar and the Buffalo Bills announced a content partnership across eight markets in New York and Pennsylvania that will significantly expand game-day coverage to more than 1,85 million homes, potentially reaching more than 4.2 million viewers.
WROC, Nexstar’s CBS affiliate in Rochester, along with 7 other Nexstar stations, WXXA, Albany (Fox); WPNY, Utica, (MyNetworkTV); WWTI, Watertown, (ABC); WSYR, Syracuse, (ABC); Binghamton, WIVT, (ABC); Elmira, WETM, (NBC); and in Erie, Pa., WJET, (ABC).
The agreement includes three upcoming 2018 preseason games against Carolina on Aug. 9, Cleveland on Aug. 17 and Chicago on Aug. 3o.
“Nexstar is committed to bringing more exciting local programming and sports content to the local communities that we proudly serve across New York and Pennsylvania,” said Theresa Underwood, Nexstar’s SVP and regional manager.
“As the Official Broadcast Home of the Buffalo Bills, we look forward to bringing unprecedented game-day experiences and coverage of the best gridiron matchups directly to the homes of local viewers on a scale no other station group can deliver.”
Kim Pegula, one of the principal owners of the Buffalo Bills, said: “Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania. Teaming up with Nexstar and its highly rated network of affiliates made the most sense to help us accomplish our goal.”
“For our viewers, this partnership means that we will have the most exclusive, comprehensive Bills coverage,” said Wendy Bello, WROC’s general manager.
“From training camp and the pre-season, to the regular season and hopefully the post-season — we will be all over it!”
Ed Crony, WROC’s creative services director, said that the participating stations have several options when it comes to promoting the game and other shows related to the Bills games.
“We’ve released dozens of video clips and graphics via FTP to the participating stations, to allow them to create parts as they see fit, and we also cut custom copy with players, where each station’s brand is read. We’ve also customized some graphics for them and added suggested music, and they simply add their announcer to complete. Another option we’re building toward is showing them how we used the materials, and they can choose to follow suit or try their own thing.”
Makes perfect sense in every way. A win for the Bills, a win for the stations and a win for Bills’ fans.
One of my favorite AFL teams was the Bills because I had an uncle who played for them, John Tracey.