Local TV Discovers The Benefits Of QR Codes
August 9th, 2021 by Paul GreeleyQR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
WMLW Milwaukee Answers Viewers’ Vaccine Questions On Live TV
March 4th, 2021 by Paul GreeleyWMLW, Weigel Broadcasting’s independent station in Milwaukee, held an hour-long, live Q&A with an expert health panel answering viewer questions regarding COVID vaccine.
Chicago’s ‘The U’ Creates New Graphics Entirely In-House
February 18th, 2021 by Paul GreeleyThe process, from start to finish, took about five months. The station used light painting photography to capture the flavor of real Chicago, beyond what the tourists see.
WDJT Super Bowl Promos Inspired By ESPN
February 4th, 2021 by Paul Greeley“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.
Local TV Keeps Giving To Help Those In Need
December 18th, 2020 by Paul GreeleyTV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
The New Us: Local TV Marketing In 2020, Part 3
July 30th, 2020 by Paul GreeleyLocal TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
New WBND ‘Together’ Promo Uses Local Viewer’s Voice
April 22nd, 2020 by Paul Greeley“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
WCIU Launches ‘Chicago Food To Go’ Special
April 4th, 2020 by Paul Greeley“We started with user-generated videos from local comedians, radio personalities and restaurants,” said WCIU’s Steve Bailey. “The videos are real people talking about one of Chicagoans’ greatest passions, their food. We are delivering Chicago Food To Go on multiple broadcast platforms to maximize our support for local restaurants.”
Local TV Marketers Spreading Messages Of Hope, Togetherness
March 22nd, 2020 by Paul GreeleyNow, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
WCIU Superhero Campaign Generates Lots Of ‘Soles’
October 23rd, 2019 by Paul GreeleyNot a misspelling, ‘soles’ as in gym shoes. The month-long campaign encouraged Chicago residents across the city and suburbs to donate gently worn or new gym shoes to distribute to those in need by their community partner, Share Your Souls.