WJXT

Crime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.

Here are some local TV news promos focusing on weather, consumer POP’s, award winning news coverage, years of experience, and even one starring penquins. Yes, it’s worth it just for that.

Richard Nunn, WJXT Jacksonville, Fla.’s morning meteorologist, was on his way to work in the early morning hours when he came upon the scene of a violent car crash.

Sherry Carpenter, WJXT’s creative services director, says viewers are already calling the station asking if they can buy The Morning Show bobble heads.

The series explores how the Crown Act (Creating a Respectful and Open World for Natural Hair) works to make it illegal to discriminate against someone over how they wear their hair.

WJXT, Graham Media’s independent station in Jacksonville, came up with a clever idea to create a fun holiday promo and help a local museum struggling due to the pandemic.

TV stations are finding that new election software from Magis Media can be the differentiator for their station on election night. Ease of use, real-time mapping and a visually pleasing display all lead to better storytelling, they say.

Brendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991.  Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.

High school seniors graduating in 2020 and excited for their moment on stage got their dreams dashed when the coronavirus crisis forced schools to delay, cancel or postpone graduation ceremonies. In Jacksonville, Bob Ellis, the general manager of Graham Media’s independent WJXT, said he felt compelled to do something to help “fill the emptiness so many people felt at having to stay home and have those graduations cancelled. It seemed a natural to go and figure out how to make it happen.”

96 Hours of Anguish is a raw, real and graphic look at the destruction in the Bahamas caused by Hurricane Dorian, which struck the islands starting Sept. 1. Vic Micolucci, WJXT reporter and photojournalist Jesse Hanson spent four days, 96 hours, on the ground and in the air covering the disaster from the hardest hit areas.