Here are some local TV news promos focusing on weather, consumer POP’s, award winning news coverage, years of experience, and even one starring penquins. Yes, it’s worth it just for that.
What I see on my LinkedIn feed is probably not what you would see, I suspect.
Since I have more than 15,000 connections on LinkedIn, I believe I would see what they would post.
The advantage of sharing local TV promos from LinkedIn is that you know who posted the promo and they often include a short description about the work.
And just like when you post something to Facebook or YouTube, it’s out there in the public.
Recent Market Share columns posted in 2022 that shared news promos from LinkedIn are among the highest viewed Market Share columns so far according to Google Analytics.
New Local TV Promos From Across The Country
Fresh, Hot Local TV Promos Served Here
TV Promos, Even From The BBC, As Found On LinkedIn
The most viewed column so far in 2022?
How WXIN Indianapolis Became No. 1 In Every February Newscast
Robert Anderson, creative services director at WPTA Fort Wayne, Ind., sent me this weather promo and asked my opinion. The concept that your meteorologist’s weather forecasts are so accurate that it arouses suspicion is one that has legs. Viewers will go along with a premise like this as long as it’s fun and entertaining.
Here’s what Anderson wrote about this spot:
Sometimes inspiration strikes at the weirdest times. I was at an outside wedding one beautiful weekend thinking, “what would they have done if the weather turned?” I thought any bridezilla worth her salt would certainly demand the weather be perfect on her special day, and there it was … an idea was born. I explained to the team the concept and we crafted this fun spot. We’re always striving to be unique and stand out from all the other marketing clutter, and I think we accomplished that in a fun and entertaining way.
Certainly, the idea of a weather person accused of being too accurate is not a new one. Paul Greeley shared with me some fantastic spots from the past that highlighted that very idea. But that inspired me, too. Why not look to past creative spots for a wealth of great ideas? Ever heard the notion that there are “no new ideas”? They might not be new, but they still hold so much value in the creative world. Great ideas don’t always come when you expect them, so I’m always on the lookout for the next bolt of inspiration.
Local TV news operations can be powerful advocates for consumers. One phone call from a TV reporter is often all is takes to get results, or at least begin the process to get satisfaction. There is no shortage of people mired in bureaucratic red tape, or outright being ripped off.
Here are a couple promos from WJXX and WTLV, branded as First Coast News, the ABC and NBC duopoly owned by Tegna in Jacksonville, Fla.
Kristen Joyal, the marketing director for First Coast News wrote this when she posted this second promo on LinkedIn.
Live, breathe and believe in your brand. On Your Side is not just a slogan at First Coast News, it is a culture. It is on our minds in every news discussion and in every story pitch from morning to night. And when you watch the proof of brand below, you’ll see it is self-evident.
Reporter Ritchie Donnelly shared the story of Dolly Canning, revealing the problems she faced in order to continue her medical treatment. Without a car, a valid ID and nowhere to turn, she reached out to First Coast News On Your Side for help. After Rich’s story aired, a national organization contacted the station On Your Side and said they’d make sure Dolly got the ID she needed to get her medicine.
Uncovering a problem, reporting the facts and finding a solution; it’s what we do and it’s why we hope you’ll continue to watch First Coast News On Your Side.
WHO, Nexstar’s NBC affiliate in Des Moines, Iowa, posted this promo to LinkedIn. When trying to differentiate your news operation from the others in the market, you look for what strengths your station might have that resonates with viewers enough for them to watch. To me, experience does matter. In this promo, several copy points might lead to other promos in a campaign about experience.
Anchors who get out from behind the desk and go into the field is one. A meteorologist with 34 years’ experience is another. You could make the point that no one knows as much about Iowa weather than him by adding up all the severe weather events he’s guided viewers through over the years.
Should you promote the fact that your station’s news team has won awards for its news coverage? In my opinion, yes, but it has to be done in a way that it’s about the viewers.
Looking at this promo from KTIV, Gray’s dual NBC-CW affiliate in Sioux City, Iowa, I might consider a campaign featuring a promo for each of the awards.
Your station is airing a National Hockey League game. Your team’s name is the Penguins. So who do you get to be in the promo? Very creative and fun spot here from WTAE, Hearst’s ABC affiliate in Pittsburgh.
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