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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

Morgan Freeman Narrates KTTV’s ‘Dear Kobe’ Tribute

Not many TV stations get the chance to use Morgan Freeman’s voice in one of their videos. But this wasn’t just any video.

by Paul Greeley February 27, 2020 1:04 EST
Morgan Freeman

Not many TV stations get the chance to use Morgan Freeman’s voice in one of their videos.

But this wasn’t just any video.

Peter Wilgoren

Peter Wilgoren, managing editor of Fox O&O KTTV Los Angeles, had written a special tribute to Kobe Bryant, Dear Kobe, that was to be played during the station’s coverage of his memorial on Monday.

“We presented Dear Kobe to Morgan Freeman,” said Wilgoren, from a story on the station’s webpage. “He graciously agreed to track our tribute and on a beautiful and sunny Sunday morning, a far cry from the dark tragedy of four Sundays prior, we made a small recording studio at the end of a dining room table in a private home. Fox 11’s team arrived with printed scripts and a microphone and a teleprompter to read from. Morgan, in Los Angeles for just the weekend, arrived minutes later did the recording in less than 15 minutes.”

FOX 11 team with Morgan Freeman. L-r: Julio Doran, Pete Wilgoren, Freeman and Hayley Herst.

Wilgoren said he was inspired by Kobe’s own words from Dear Basketball, a 2017 animated short film written and narrated by Kobe Bryant announcing his retirement from basketball. The film won an Academy Award for Best Short Film.


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Tags: Academy Award for Best Short Film., advertising, branding, Dear Basketball, Dear Kobe, Fox, Kobe Bryant, KTTV, Los Angeles, Market Share, marketing, Morgan Freeman, Peter Wilgoren, TVNewsCheck

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