Sinclair Taps 2C To ‘Stirr’ Up Buzz For New Streamer
January 21st, 2019 by Paul GreeleySinclair called on Miami-based 2C Creative to produce broadcast and social trailers promoting its new streaming app, STIRR, a free, ad-supported streaming service that combines the best of local and national news, sports and entertainment.
WAVY Collects, Cleans And Donates 8,000 Coats
January 21st, 2019 by Paul Greeley8,000 people in need are warmer today thanks to WAVY’s 10 On Your Side Coats for Families campaign. This is the most to date in the station’s 20-plus years of hosting the campaign.
Marketing Local TV News Choppers, Part 2
January 17th, 2019 by Paul GreeleyWhen a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years
Marketing Local TV News Choppers, Part 1
January 16th, 2019 by Paul GreeleyTV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.
Detroit’s WXYZ Has It All At International Auto Show
January 15th, 2019 by Paul GreeleyThe Motor City hosts one of the largest auto shows in the country, and WXYZ has complete coverage of the week–long event including a half-hour special this Saturday night.
WPEC The One To Turn To In New Promo
January 15th, 2019 by Paul GreeleyChrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.
WPTA’s Weather Promo Welcomes Snow
January 14th, 2019 by Paul GreeleyThis spot isn’t really about snow at all. I like this spot because it didn’t resort to scary news footage of snow. Instead, its simple studio production using fake snow and happy meteorologists dovetailed with its message.
Philly Stations Call ‘Blitz’ On Eagles-Saints Coverage
January 11th, 2019 by Paul GreeleySeveral local TV affiliates in Philadelphia are making sure that Eagles fans are getting as much double coverage of the game as they can handle. Special programming before and after the game, and live reports from New Orleans are just some of the coverage fans can enjoy.
KNTV Documentary Uncovers Sex Abuse At Girl’s School
January 11th, 2019 by Paul GreeleyThe documentary exposes allegations that the school covered up nearly three decades of sexual abuse on campus and shielded teachers accused of abusing students from prosecution. “If it weren’t for our investigative team’s reporting, many of these allegations may have never come to light,” said Stephanie Adrouny, KNTV’s news director.
Cox’s Steve Riley Retires After 42 Years Marketing TV News
January 9th, 2019 by Paul GreeleySteve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”