Employees Star In WCVB’s Happy Holidays Promo
December 15th, 2020 by Paul GreeleyWCVB, Hearst’s ABC affiliate in Boston, managed to include “employees from all corners of the station” in the station’s Happy Holidays promo.
The First Days As A Local TV Marketing Director
December 11th, 2020 by Paul GreeleyWhere do you start? What areas of the marketing operations should get your attention? What process should you examine that might yield immediate results?
KELO Donates $200K In Airtime To Nonprofits
December 11th, 2020 by Paul GreeleyWhat a great idea. The Avera Tradition of Caring in KELOLAND grant program award grants to local nonprofit organizations to provide a television advertising campaign for education and awareness of their organization.
WPIX’s Happy Holiday Promo Lifts New Yorkers’ Spirits
December 11th, 2020 by Paul Greeley“We wanted to be sure we struck the right note given the quality of life and the struggles of so many in the time of Covid,” said Dave McDonald, WPIX’s promotions manager.
WPLG Sweeps November News Ratings In Miami
December 9th, 2020 by Paul Greeley“In my 36 years in the business I have never seen this type of resounding victory,” said Bert Medina, WPLG’s president.
Happy Holidays Promos, Despite The Pandemic
December 8th, 2020 by Paul GreeleyGray’s WTVY Dothan, Ala., a found creative solutions to produce some Happy Holidays promos while also practicing social distancing to keep employees safe.
Now, More Than Ever, TV Stations Offer Their Communities A Helping Hand
December 7th, 2020 by Paul GreeleyTV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
WOOD Wakes Up Morning News Viewers In New Campaign
December 4th, 2020 by Paul GreeleyTV stations across the country may be looking at their morning news ratings and wondering where the viewers went. WOOD Grand Rapids, Mich., did and came up with a campaign that tied its morning news into NBC’s Today.
KCCI Helps Provide 1.7 Million Meals For Hungry Iowans
December 3rd, 2020 by Paul GreeleySince the beginning of the pandemic, food insecurity has doubled in general and tripled for households with children in Iowa. “The generosity of our viewers demonstrates the power of local broadcasters to help meet the critical needs in their communities,” said Brian Sather, KCCI’s general manager.
Managing Non-Stop, Never-Ending Local TV News
December 2nd, 2020 by Paul GreeleyHow well are news executives managing the technology that helps news teams produce more content for more platforms? Join the conversation Thursday at 1 p.m. ET.