What was on television in 1956? Ed Sullivan, soap operas went from 15 minutes to a half-hour, and videotape was first used. Jonathan Winters used it to be able to play two characters in the same skit. And on Sunday, Jan. 1 of 1956, WREG, (the call letters were WREC then) signed on the air. […]
WBAL Uses Its History To Promote Subchannel
How do you create awareness for your digital channel that features older but classic television programming? Remind viewers of memorable people and places in your market. That’s what WBAL, the Hearst NBC affiliate in Baltimore, is doing to promote its memorable entertainment on its subchannel that carries MeTV, which it brands MeTV Baltimore. The station […]
WDSU Starts New Year’s Eve Parade Tradition
New Orleans loves a parade. To celebrate Mardi Gras during the two weeks leading up to Ash Wednesday, there are dozens of parades in neighborhoods all over the city. And now another parade joins the list of annual parades in New Orleans. WDSU, the Hearst NBC affiliate there, presented the first Allstate Sugar Bowl New Year’s […]
KRON’s Live And Local New Year’s Eve Show
Fireworks at midnight over the San Francisco Bay. Not a bad way to ring in New Year’s Eve 2016. And if you can’t watch the fireworks in person, you can always watch it on KRON, the MyNetworkTV affiliate in San Francisco owned by Media General. KRON’s New Year’s Live celebration will be the only live […]
CNN To Air Steve Jobs’ Documentary
I’ve heard it said that Steve Jobs has influenced our modern daily lives more than any one person. And I think you could make an argument for that. How we listen to music. How we use the computer. How we communicate. And now a documentary including rare video of Jobs speaking during media interviews, and exclusive […]
The Best Of Market Share, 2015
There were 420 Market Share columns in 2015. Trying to decide which ones were the best is daunting. So what criteria did I use? The goal of every TV station is to be the No. 1 choice for viewers when it comes to local news. News on most stations accounts for 50% of revenue. Local […]
No Men, No Kids — Just Women Fishing
Next to biking and running, fishing is one of the most popular outdoor activities in the United States. And women who fish and belong to an organization called Sisters on the Fly travel in personalized trailers all over to explore the waters in the great outdoors in the USA. “We get women outdoors and into […]
WSAW Breaks Its Holiday Donation Record
Every December, WSAW, the CBS affiliate in Wausau, Wis., owned by Gray, asks its communities to Share Your Holidays, donate food and money for those in need. Those donations directly benefit The Salvation Army and The Neighbors Place. This is the first year that Gray’s co-owned Fox affil, WZAW, participated in Share Your Holidays. The […]
WGHP Celebrates 25 Years Of Community Giving
WGPH, Tribune’s Greensboro-Winston Salem-High Point, N.C., Fox affiliate, continues its 25-year mission to clothe, feed and help families celebrate the holidays. And this year, new milestones were reached. In October, WGPH’s Give a Kid a Coat campaign collected more than 17,000 coats for children in need. To date, the campaign has collected and distributed more […]
10-Year-Old Collects 1,000 Coats In Lubbock
Ten-year-old Charlie Pitner collected more than 1,000 coats to give away this year in his fourth annual coat drive. That means Charlie started doing this when he was 6 years old. Charlie Pitner is the son of Jeff Pitner, the creative services director of KAMC and KLBK, the ABC and CBS affiliates in Lubbock, Texas, […]