Farming is not new in North Carolina, but a new type of farm that’s popping up all over the state is generating controversy, and is the subject of a documentary on WRAL Raleigh. Power Switch examines the explosive growth of solar energy and wind farms in the state and how they are become big business, […]
Stephen Arnold Music & MeTV Create New Theme Song
How do you tie together more than 50 of the best classic TV programs together into a new branding campaign? You turn to music, a theme song and add clips of the shows edited together into a montage. That’s how MeTV and Stephen Arnold Music (SAM) came up with That’s Memorable, That’s Me, the network’s […]
WXMI Cleans Up With ‘Maid For Moms Giveaway’
Television stations are getting results for local businesses by being innovative and creative and by utilizing whatever station assets are needed—on-air, digital, social media, mobile, whatever. And TVNewsCheck’s Market Share has profiled some of these successful sales campaigns: In Traverse City, Mich., a station created a passport for discounts at local wineries and breweries. In […]
Drone Footage Shows Tornado Damage In Florida
An EF-2 tornado dropped down Saturday night on Cape Coral, Fla., and spent seven minutes on the ground before it was all over. WINK, the CBS affiliate in Ft. Myers owned by Ft. Myers Broadcasting, aired some drone footage that showed the damage along some 3 miles of the tornado’s path. The tornado damaged more […]
Sorority Recruitment Video Features Beaches, Boats, Bikinis
I went to an all-boys Catholic high school. On a recruitment tour of colleges, the tour director of one college mentioned that the ratio of girls to guys there was 7 to 1. Guess where I went to college? I admit that at that point in my life, the issue of a college’s academic standing […]
New Reality Show Set — Where Else? — On Tropical Island
Tropical islands have been popular settings for reality TV shows over the years. Depending on the show, they can be remote, picturesque, inaccessible, beautiful, uninhabited, isolated, crowded, exotic, even dangerous. The various premises of these island-based reality shows run the gamut from the plausible to the ridiculous. In one show, couples were dropped on an […]
What Barry Diller Thinks About Television Today
I don’t know Barry Diller. But if writing this article about his interview on CNN gets his attention, I’d like to take a short long drive in his Maserati while I interview him. When it gets warm. Two thoughts about this picture. Who drives a Maserati in a snow storm, and can you ever imagine […]
Want A Job? Advice For Creative Services Candidates
One of the most difficult positions for TV station creative services directors to fill are writer/producer/editors, the so-called preditors. In both the 2014 and 2015 TVNewsCheck Creative Services Directors surveys, 25% of all who answered said finding good staff was their biggest challenge. And Market Share has written frequently about the issue. In Hey Mom, I […]
WREX Focuses New Show On Politics
WREX, the NBC affiliate in Rockford, Ill., owned by Quincy Newspapers, is starting a new, 30-minute program centered on local politics and issues. 13 In Focus starts Sunday morning at 7:30 preceding the Today Show. “2016 is a very important year for people in the Stateline and we want to provide a show that helps […]
KTVI To Launch 11 P.M. News In St. Louis
KTVI, the Tribune-owned Fox affiliate in St. Louis, will launch an 11 p.m. newscast starting Jan. 18. The 30-minute broadcast will be in addition to the 90 minutes of news it airs at 9-10:30 weeknights. “We’ll be the only ones doing news at 11 and that’s exciting,” said Jasmine Huda, who will be co-anchoring with […]