The 67th annual Emmy Awards honoring the best in primetime television airs this Sunday night on Fox. Actor Andy Samberg is hosting. I got an e-mail from the company, iQuanti, asking if I’d like to see a list of who they predict will win in some of the categories. How did they come up with […]
A 3-Year Old Helps KCRA Raise Money For Fire Relief
A one-day relief drive by KCRA, KQCA and the Red Cross to help victims of two of the largest wildfires the state has ever seen raised more than $1,400,000, including $20 donated by a 3 year old boy. The boy kicked in his birthday money after he saw KCRA doing the fund raiser on TV.
Bundle Or Unbundle? How About Paying Only For What You Watch?
I believe I have the solution to the world’s problem. Not world peace, but something much more important. How to fairly charge viewers for what they watch on television. I came to this solution while investigating whether to switch from Comcast to Verizon. So one day, I sat down to identify what channels I actually […]
New Promos From Markets Large And Small
Sometimes creative services directors or producers send me new spots they’ve launched and sometimes I see new spots on station YouTube feeds. And sometimes I see new spots here. What I like about Don Smith’s blog is how readers can leave their comments. Here are some new spots from around the country and I hope […]
WMAR Baltimore Launches Food Drive For Kids
It’s estimated that more than 500,000 people in the area that Maryland’s Food Bank serves are “food insecure,” lacking access to sufficient amounts of nutritious food, which is a nice way of saying hungry. Of that number, 180,000 of them are children. Think about that a minute. That’s a lot of children in a small […]
What News Marketers Can Learn From A Bank Ad Campaign
Millions of Americans watch local TV news, according to the ratings. Yet, we rarely see or hear from them in local TV news marketing. It’s ironic because viewers do weigh in often on local TV news coverage. They comment via Facebook or Twitter. They email and call. In my opinion, it’s a missed opportunity. (By […]
KGTV Launches New Newscast, ‘The Now San Diego’
For years on many local TV stations, afternoons at 4 were reserved for syndicated programs like Oprah, Ellen, Judge Judy, Family Feud, etc. Then, that time period was considered a programming beachhead that, hopefully, led viewers into the 5 and 6 p.m. local news. Since Oprah went off the air, there are probably many more […]
Biggest Stars Seen On 4 TV Networks, At Once
What cause is important enough to bring together the biggest names in Hollywood? Important enough that all four major TV networks, ABC, CBS, Fox and NBC, would show a program about it at the exact same time? Schools, students, teachers and the hope to make education better. Is it just me, or are there far […]
WAVY Stocks Up Kids With School Supplies
Kids in the Hampton Roads area of Virginia started their school year off right thanks to WAVY and its partners, Farm Fresh Food and Entercom Radio’s 101.3 2WD. WAVY is the Media General NBC affiliate serving the cities of Portsmouth, Norfolk, Newport News, Virginia Beach, and Hampton Roads. WAVY’s 10 On Your Side Operation School […]
A Farmer Co-Stars In His Own Syndicated Show
In the history of American television, I’m betting this never happened before. A farmer with no TV experience has an idea for a show. And now it’s starting to air in syndication in major markets across the U.S., including New York and Atlanta. “I knew nothing about TV, I’m a tractor guy and a farmer,” […]