Maryam Banikarim has been the senior vice president and chief marketing officer at Gannett since March 2011. In a recent article she penned about her job, Banikarim reveals what drew her to her role at Gannett, why other executives say she isn’t a typical CMO, and the one area every CMO ought to focus […]
PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare
What I Learned Calling Every CSD in the Country
I have been calling every creative services director in the country to introduce myself and tell them that my weekly Market Share column is now a daily blog that will be updated several times during the course of the day. I go to each station’s website, find the main number and call. Here’s what I’ve […]
Happy in Richmond
Pharrell Williams new song, Happy, is one of the catchiest, toe-tapping songs I’ve heard in a long time. And it works, listen to that tune and you’ll feel happy. So WWBT, NBC12 in Richmond, Va., created this video to celebrate the United Nation Foundation’s International Day of Happiness. Brandon Seier, WWBT’s creative service director, says […]
Movers and Shakers
Jeff Holub, the creative services director for WGCL, the CBS affilate in Atlanta, has a new promotion manager. David Tallarico joins CBS46 and Peachtree TV from the Johnstown market in the great state of Pennsylvania, where he was the CSD at WJAC. David has also worked at WPXI Pittsburgh. Classically trained as a topical writer/producer, David […]
New Car Ads
Car ads are responsible for about 35% of most local TV stations revenue. Buying a car is probably the second most costly purchase most people make next to a house. And many people have strong emotional attachments to cars. Yet, as my wife complains, local car ads tend to be emotionless and loud. I know […]
Using Pets to Promote Mobile Apps
WPVI, 6abc in Philadelphia, turned to man’s best friend to help promote their mobile apps. http://www.youtube.com/watch?v=RPfKJKHW0C4 And then created this Facebook video to take us behind the scenes. http://www.youtube.com/watch?v=xT1xbvcr8lo&feature=youtu.be
Welcome to the New Market Share
Beginning today, Tuesday, March 25, TVNewsCheck is introducing a new, continuously updated version of Market Share, a blog featuring news, views and opinions for and about TV marketers. My name is Paul Greeley and I’ve been writing the weekly column called Market Share for TVNewsCheck.com for the past year. You can read all those past […]