Today’s May sweeps spot comes from Brett Kenyon, the creative services director at WJTV, the CBS affiliate in Jackson, Miss. It’s a challenge every one of us has faced — how to make good video out of facts, stats and paper? I think Brett and his staff did a pretty good job presenting this data. […]

Happy Cinco De Mayo! Although today it’s observed as a celebration of Mexican heritage and pride, it originally was a day to commemorate freedom and democracy in Mexican-American communities in the American West during the first years of the Civil War. KIII, the ABC affiliate in Corpus Christi, in south Texas along the coast just […]

Thanks to Scott Gee, the creative services director at KOBI, the NBC affiliate in Medford, Ore. for sending along today’s May sweeps spots. Here’s what Scott said about the first spot. “Two Southern Oregon Native American tribes are in dispute over the creation of a casino in the city of Medford, Ore. One tribe is […]

WBAL, the Hearst-owned NBC affiliate in Baltimore, today named John Baldwin its new creative services director. Baldwin moves over from the Hearst-NBC in Lancaster, Pa., where he held the same position. Baldwin worked at WGAL for 28 years. “I feel my career up until this point has uniquely prepared me for this next challenge,” Baldwin […]

It’s been a deadly week weather-wise for many markets across the U.S. Following all of the tornado coverage on the national network news and on TV station social media sites reminded me of an incident that happened a few years ago. On March the first, 2007, a powerful tornado tore through the small town of […]

Today’s sweeps spots and story come courtesy of Stephanie Huff, promotion manager at KWCH, the CBS affiliate in Wichita, Kan. I’ll tell you why I love this. Even though the station didn’t have on-air avails to promote these stories, it found a way to do it anyway. The videos are imaginative and make me want […]

If I were to put all of the TV station creative services directors in a room and asked this question, I’m pretty sure there’d be only one response in the affirmative. Does your TV station air a sketch comedy show that is locally produced? That’s Rick Swanson’s hand in the air, KING’s director of marketing […]

Are New Yorkers rude? Several major magazines and newspapers think the residents of New York City are the most arrogant and boorish in the country. So the folks at WPIX, the CW affiliate in the Big Apple, decided to put New Yorkers to the test as part of a weekly social experiment they’re airing in […]

Got a shoot coming up with one of your on-air personalities? Looking for a dramatic but effective opening shot? Why not have them walk directly toward the camera? It’s a favorite technique for Hollywood directors. Here are 74 clips from some of the most famous movies of all time that have used this technique: Don’t […]

Today’s May sweeps spots come from Lafayette, La., in the heart of Cajun country, about halfway between Baton Rouge and Lake Charles. Thanks to Nathan Avant, from CBS affiliate KLFY, for sharing these promos. And a big shout-out to former career creative services director now-turned KLFY GM, Kenny Lawrence. Here’s what Nathan wrote: “A comprehensive […]