Last week, I wrote about how WLKY, Hearst’s CBS affiliate in Louisville, Ky., was airing a half-hour news special, The Invisible Injury, about the love between a little boy and his mom after the boy suffers a devastating injury in a fall from his bike. “It’s the ‘good news’, inspiring type of story viewers always […]
It’s ‘Saturday Night Live’ On MLK Day
Schools and banks are closed today, but not TV stations. They never close. So here’s some Saturday Night Live humor for your Monday morning. This week’s Saturday Night Live takes some time to recognize and lampoon Martin Luther King Jr. and the holiday set aside today in his honor, and race relations in general. Kevin […]
Raycom Stations Unite For Tornado Relief
On a map, Memphis, Tenn., and Biloxi, Miss., are almost 400 miles apart. Biloxi sits on the far southern Gulf Coast of Mississippi while Memphis is just across the state line above northern Mississippi. But when tragedy struck residents in central Mississippi, geography couldn’t keep Raycom television stations in Memphis and Biloxi from joining together, […]
WLKY Tells Inspiring Story In Half-Hour Special
Sometimes you run across a story that just sticks with you. And you wish you had more time to tell it than a daily newscast can give you. But if you’re the news director, you have the power and authority to make that happen. Such is the case of the story of Heather Floyd and […]
KSLA Shreveport ‘Help Wanted’ Video On Facebook
I’ve written often about the challenges many TV station creative services directors face trying to find marketing writer/producer/editors, the so-called preditors. A recent article prompted this from Pete Nikiel, the creative services director at KSLA, the Raycom CBS affiliate in Shreveport, La. “I read your blog often. I saw where you recently wrote about a […]
On WDIV Detroit, It’s All About Autos, Naturally
In Detroit, cars rule. And the city has hosted a car show for more than a century. So when the car show comes to town, that’s big news. Friday night, WDIV takes car enthusiasts to the floor of the North American International Auto Show, (NAIAS). Not just any car show, NAIAS is one of the […]
Raycom Shares WAVE’s Digital Message Across Company
Every day, a TV station somewhere successfully responds to a competitive challenge it faces in its market in news, sales or marketing. For example, a station in market 150 uncovers a news story in its market that has relevance to many other markets in the group. A station in market 12 launches a winter weather […]
KNTV’s People Stories Make Bay Area Proud
Last week, I wrote about how an inspiring, emotional story on 60 Minutes brought a tear to my eye. I wondered if stories like it were being reported by local TV news and asked for examples to share. Someone sent me a note telling me about the work of KNTV’s Garvin Thomas. (I get a […]
WFIE Anchor David James Survives 164 Ratings Books
If I have any questions about what’s been happening in Evansville, Ind., over the past 41 years, I know who to call. After all, he’s been telling people that daily, 2, 3 times a day, for the past 10,000 days or so. You could make a convincing argument that nobody knows as much about what’s […]
Stephen Arnold Music Wants Your Best Creative
What TV station is doing the best promos in the land? Let’s vote on it. Stephen Arnold Music wants to celebrate station creativity by conducting an online competition called What’s the Sound of Your Story? What’s the Sound of Your Story? allows stations to submit branding, image campaigns, PSA’s, specials and graphic opens. Then industry pros […]