Pharrell Williams new song, Happy, is one of the catchiest, toe-tapping songs I’ve heard in a long time. And it works, listen to that tune and you’ll feel happy. So WWBT, NBC12 in Richmond, Va., created this video to celebrate the United Nation Foundation’s International Day of Happiness. Brandon Seier, WWBT’s creative service director, says […]

Jeff Holub, the creative services director for WGCL, the CBS affilate in Atlanta, has a new promotion manager.  David Tallarico joins CBS46 and Peachtree TV from the Johnstown market in the great state of Pennsylvania, where he was the CSD at WJAC. David has also worked at WPXI Pittsburgh. Classically trained as a topical writer/producer, David […]

Car ads are responsible for about 35% of most local TV stations revenue. Buying a car is probably the second most costly purchase most people make next to a house. And many people have strong emotional attachments to cars. Yet, as my wife complains, local car ads tend to be emotionless and loud. I know […]

WPVI, 6abc in Philadelphia, turned to man’s best friend to help promote their mobile apps. http://www.youtube.com/watch?v=RPfKJKHW0C4 And then created this Facebook video to take us behind the scenes. http://www.youtube.com/watch?v=xT1xbvcr8lo&feature=youtu.be

Beginning today, Tuesday, March 25, TVNewsCheck is introducing a new, continuously updated version of Market Share, a blog featuring news, views and opinions for and about TV marketers. My name is Paul Greeley and I’ve been writing the weekly column called Market Share for TVNewsCheck.com for the past year. You can read all those past […]