Perhaps no other American has had more influence on modern culture than the late Apple co-founder, Steve Jobs. His authorized biography, Steve Jobs, by Walter Isaacson, is a fascinating read about the genius and eccentricities of Jobs. What was it like to work with him? Check out this video interview with Allison Johnson, former Apple […]

Tracy Rowlett, a fixture on local TV news in the Dallas market for 34 years, came out of retirement for a day to talk about his favorite news anchor now that he’s ‘just a news viewer’. “The spot was totally ad-libbed, no script,” said Rowlett. Rowlett says the new spot for KTVT, the CBS affiliate […]

  Maryam Banikarim has been the senior vice president and chief marketing officer at Gannett since March 2011. In a recent article she penned about her job, Banikarim reveals what drew her to her role at Gannett, why other executives say she isn’t a typical CMO, and the one area every CMO ought to focus […]

I have been calling every creative services director in the country to introduce myself and tell them that my weekly Market Share column is now a daily blog that will be updated several times during the course of the day. I go to each station’s website, find the main number and call. Here’s what I’ve […]

Pharrell Williams new song, Happy, is one of the catchiest, toe-tapping songs I’ve heard in a long time. And it works, listen to that tune and you’ll feel happy. So WWBT, NBC12 in Richmond, Va., created this video to celebrate the United Nation Foundation’s International Day of Happiness. Brandon Seier, WWBT’s creative service director, says […]

Jeff Holub, the creative services director for WGCL, the CBS affilate in Atlanta, has a new promotion manager.  David Tallarico joins CBS46 and Peachtree TV from the Johnstown market in the great state of Pennsylvania, where he was the CSD at WJAC. David has also worked at WPXI Pittsburgh. Classically trained as a topical writer/producer, David […]

Car ads are responsible for about 35% of most local TV stations revenue. Buying a car is probably the second most costly purchase most people make next to a house. And many people have strong emotional attachments to cars. Yet, as my wife complains, local car ads tend to be emotionless and loud. I know […]

WPVI, 6abc in Philadelphia, turned to man’s best friend to help promote their mobile apps. http://www.youtube.com/watch?v=RPfKJKHW0C4 And then created this Facebook video to take us behind the scenes. http://www.youtube.com/watch?v=xT1xbvcr8lo&feature=youtu.be

Beginning today, Tuesday, March 25, TVNewsCheck is introducing a new, continuously updated version of Market Share, a blog featuring news, views and opinions for and about TV marketers. My name is Paul Greeley and I’ve been writing the weekly column called Market Share for TVNewsCheck.com for the past year. You can read all those past […]