For some, school is already in session, while for most, it’s just around the corner. Yes, it’s that time of year, time for everyone to get ready to go back to school. For students, there’s anxiety about new classes, new teachers, perhaps a new school altogether. For parents, it’s back to a routine, packing lunches, […]
WBIR Knoxville Adds Game Changer To High School Sports Coverage
When it comes to coverage of high school sports in Knoxville, Tenn., WBIR, Gannett’s NBC affiliate, can call this a game-changer. And just in time for high school football. So what’s the best way to kick off the announcement of a high school sports app in your market? Throw some tailgate parties. On Aug. 14 […]
WPVI Philadelphia Sponsors Nation’s Largest Free Music Fest
It’s a major musical event. Bigger than Woodstock, more than a million people attend every year. Spread out over 10 days, it’s free and open to the public. Well-known acts like the Moody Blues, Steely Dan, Keith Urban, Sheryl Crow, the Avett Brothers and others will give more than 500 performances on 14 different indoor […]
KNBC Los Angeles Promotes Its Global Coverage
For most TV stations, the focus of their news coverage is often described as local or hyper-local. But one station, NBC’s Los Angeles O&O KNBC, wants viewers to know that it covers the world, bringing global news home for its viewers. Most TV stations couldn’t afford to send a reporter out of town, let alone […]
Another Coffee Shop-Themed Morning News Promo
Yesterday’s column that showcased some new morning news promos shot in a coffee shop from KTVT, the CBS O&O in Dallas, generated several comments. Gene Steinberg, general manager of KMIZ, News-Press and Gazette’s ABC affiliate in Columbia, Mo., wanted to share his station’s morning news promo, along with some ratings news. “Just to say that […]
New Morning News Promos From KTVT Dallas
KTVT, the CBS O&O in Dallas, just launched these new morning news promos, all shot at a local coffee shop. What do you think? Thanks to KTVT’s creative services director, David Hershey, for sharing. https://www.youtube.com/watch?v=orfVivJZJJY
WVBT Portsmouth, Va., Fox 43, Seeks A New Face
WANTED: Young skilled communicator with on-camera presence that engages viewers. Video editing skills and strong writing. WVBT, the LIN-owned Fox affiliate for the Hampton Roads area of southern Virginia, will announce who will be the station’s next spokesperson on Aug. 5 at 8 p.m. during a special half-hour finale show. The spokesperson will represent the […]
Raleigh’s WRAL Starts Movement To Stop Hunger
WRAL, the Capitol Broadcasting CBS affiliate in Raleigh, N.C., aired special programming and conducted an all-day MEDIAthon for a community movement called HungerFreeNC. According to the station, one child out of four and one adult in five goes hungry. WRAL partnered with Radio One Raleigh, an urban-oriented, multimedia company, to raise money for Inter-Faith Food […]
Richmond’s WWBT Promotes Virtue of Horizontal
Believe me, I know the advantages of being horizontal. As someone who is always appreciative of the merits of leisure, I can tell you that the first step to the land of leisure usually happens when one gets horizontal. But I learned something new about being horizontal that I didn’t know thanks to Brandon Seier, […]
TV Viewers Go Digital During Commercials
Imagine the average TV watcher these days. About half of them double-time in the evening, watch the tube while using other screens to go on-line to check e-mail, social media, shop, etc. Mostly during the time when TV commercials air. What if you could reach them with a programming message about an upcoming show or […]