A little known story of American history can be told for the first time by TV stations thanks to a new documentary, The Journey — 450 Years of the African-American Experience. The documentary reveals how free African Americans founded America’s oldest city, St. Augustine, Fla., long before Plymouth Rock and Jamestown. When filmmaker Michael Carr, a […]
WPIX Takes Ratings Message To The Streets Of New York
When most television stations get a bump in their news ratings, they make an on-air spot to let everyone know. And maybe some print. Not WPIX in New York, the CW affiliate owned by Tribune. When WPIX News at 5 beat the competing newscasts on NBC-owned WNBC and Fox’s WNYW in the July sweeps, it […]
New 11 P.M. News Promos From Boston And Seattle
Telling viewers your news is the best is a lot like a restaurant boasting its hamburgers are unequaled. Isn’t the best subject to individual tastes? Yes, except if you can document that distinction by an unbiased third-party endorsement, like an Emmy award. In this spot, WCVB makes a strong case for being the best 11 […]
25 Years Of ‘Louisiana Made, Louisiana Proud’ At WWL
WWL, Gannett’s CBS affiliate in New Orleans, is uniquely qualified to sustain a 25-year non-traditional sales campaign called Louisiana Made, Louisiana Proud that has generated millions of dollars for the station. It’s a legacy station, enjoying news ratings dominance in every time period over decades and through generations. WWL has won many major awards for […]
WCVB Boston Anchors Get Wet On Live TV
WCVB on-air personalities are getting wet on live TV. But it’s OK, it’s all for a good cause. Anchors and reporters at the Hearst-owned ABC affiliate in Boston are challenging each other, the Boston mayor, Boston police, local sports celebrities and viewers to accept the “Ice Bucket Challenge” as a way to raise awareness and […]
Hot Wives, Housewives And Now Exes: Realty TV That’s Just Unreal
If I were a housewife, whatever that is, I would sue the creators of Real Housewives of New York (and New Jersey, Atlanta, D.C., L.A., and a soon-to-be-announced small town version, Podunk) for slander, libel, defamation of character and conduct unbecoming a housewife. I guess I don’t travel in the right circles because these are […]
New People In New Places In Norfolk, D.C., Johnstown, Albany
Ed Tudor has a new title at WVEC, Gannett’s ABC affiliate in Norfolk, Va.: director of marketing and programming. “Basically this is a title change for me,” said Tudor, “but it is also a shift in focus as well. My general manager and I felt it was better to make my position more of a […]
WFMY Turns Cameras On Itself To Recruit News Viewers
WFMY, the Gannett CBS affiliate in Greensboro, N.C, is taking its social media audience inside the story in the hopes that that content will drive viewership to its newscasts. “We’re looking for different audiences in different places with different tools,” said Larry Audas, the station’s general manager. Under the Twitter handle, #WFMYstory, the station creates […]
Back-To-School Promos And Parodies
For some, school is already in session, while for most, it’s just around the corner. Yes, it’s that time of year, time for everyone to get ready to go back to school. For students, there’s anxiety about new classes, new teachers, perhaps a new school altogether. For parents, it’s back to a routine, packing lunches, […]
WBIR Knoxville Adds Game Changer To High School Sports Coverage
When it comes to coverage of high school sports in Knoxville, Tenn., WBIR, Gannett’s NBC affiliate, can call this a game-changer. And just in time for high school football. So what’s the best way to kick off the announcement of a high school sports app in your market? Throw some tailgate parties. On Aug. 14 […]