WRAL, the Capitol Broadcasting CBS affiliate in Raleigh, N.C., aired special programming and conducted an all-day MEDIAthon for a community movement called HungerFreeNC. According to the station, one child out of four and one adult in five goes hungry. WRAL partnered with Radio One Raleigh, an urban-oriented, multimedia company, to raise money for Inter-Faith Food […]
Richmond’s WWBT Promotes Virtue of Horizontal
Believe me, I know the advantages of being horizontal. As someone who is always appreciative of the merits of leisure, I can tell you that the first step to the land of leisure usually happens when one gets horizontal. But I learned something new about being horizontal that I didn’t know thanks to Brandon Seier, […]
TV Viewers Go Digital During Commercials
Imagine the average TV watcher these days. About half of them double-time in the evening, watch the tube while using other screens to go on-line to check e-mail, social media, shop, etc. Mostly during the time when TV commercials air. What if you could reach them with a programming message about an upcoming show or […]
Sportsman Channel To Air Infestation Eradication
Their population is exploding and they’re running wild everywhere. Some say it’s an epidemic and are calling for their eradication. In one state alone, estimates count them in the millions and they cause billions of dollars in damage every year. It’s no wonder they’re calling it an Aporkalypse. But don’t worry, the Sportsman Channel is […]
Watch PromaxBDA Station Summit Session
Your people didn’t get to attend the PromaxBDA Station Summit this past June in Las Vegas. But they can feel as if they’re there when they watch this 45-minute session, Revelations from Neurological News Marketing, led by emotional marketing guru Graeme Newell. Click here to read what I wrote about Newell’s presentation back in June. […]
WGN Airs Live From Baseball Hall Of Fame
Chicago baseball fans for both the Cubs and White Sox can take a trip to the National Baseball Hall of Fame in Cooperstown, New York thanks to a half-hour special airing live on WGN, Tribune’s CW affiliate. Chicago’s Call to the Hall will air at 5:30 CT Saturday night, the night before former Chicago […]
Recent Random News Promos From Around the Country
I have a list of local TV stations’ YouTube and Vimeo channels that I check on once in a while to see examples of new work. If your station has one of these channels where you post examples of your on-air work and would like to share it with me, please send me the link. […]
WAVY-TV Getting Ready For School
Years ago, in the old days, way back when, in other words, when I was a kid, the school year didn’t start until after Labor Day. But in some places down south where I’ve lived, it’s not unusual for school to start in the beginning of August. Just doesn’t seem right. Regardless of when school […]
PromaxBDA Launches Aggressive Membership And Training Programs
By all accounts, the PromaxBDA Station Summit held in June in Las Vegas was a success. The hotel was great, the sessions were interesting and informative and attendance was up. I was there alongside TVNewsCheck Editor and Co-Publisher Harry Jessell, and both of us wrote articles for the Market Share column from the summit. You […]
Fart Story From Fox In Charlotte Stinks
I’m not a prude. I think even cave men probably laughed at farts. Certainly, adolescent boys often find it funny. But should it be the subject of a story on a local TV station’s newscast? Watch this story all the way to the end, even if you have to hold your nose, and you’ll hear […]