Sinclair Taps 2C To ‘Stirr’ Up Buzz For New Streamer
January 21st, 2019 by Paul GreeleySinclair called on Miami-based 2C Creative to produce broadcast and social trailers promoting its new streaming app, STIRR, a free, ad-supported streaming service that combines the best of local and national news, sports and entertainment.
WAVY Collects, Cleans And Donates 8,000 Coats
January 21st, 2019 by Paul Greeley8,000 people in need are warmer today thanks to WAVY’s 10 On Your Side Coats for Families campaign. This is the most to date in the station’s 20-plus years of hosting the campaign.
WPEC The One To Turn To In New Promo
January 15th, 2019 by Paul GreeleyChrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.
Cox’s Steve Riley Retires After 42 Years Marketing TV News
January 9th, 2019 by Paul GreeleySteve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”
What’s Happening In Your Creative Services Shop?
January 8th, 2019 by Paul GreeleyChristian Mengel, the creative services director at KDRV, the ABC affiliate in Medford, Oregon, wants to know what’s happening in your creative services shop. “I’d love to continue reading and seeing things that are happening within creative/marketing departments.”
NBC’s California O&Os Launch Lifestyle Show
January 7th, 2019 by Paul GreeleyCalifornia Live takes viewers across the state to experience must-see destinations, a diverse culinary scene, thrilling adventures, and everything top-of-mind to Californians. “The show will introduce viewers to newsmakers, celebrities and people who make our state great,” said Steve Carlston, KNBC’s general manager.
Stations Use Megaphone TV To Amplify News Ratings
January 4th, 2019 by Paul GreeleyLocal TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
Louisiana’s 1st TV Station, WDSU, Celebrates 70 Years
January 3rd, 2019 by Paul GreeleyMy first job at a TV station was as a writer/producer in promotions at WDSU. Then, in 1988, the station was located in the French Quarter. The historic building stretched an entire block from Royal to Chartres streets. The front entrance sat in a beautiful courtyard, said to be the most photographed in the city.
What’s New For ‘Market Share’ in 2019? You Tell Me
January 2nd, 2019 by Paul GreeleyWith more than 2,000 posts, Market Share will celebrate 5 years of daily articles about television and its marketing in 2019. I say to people that I believe something interesting is going on at every TV station in every market every day in either news, sales or marketing and I just want to share it. 2019 is going to be an exciting year, let share it together.
WPTA Work Safety Investigation Gets Legislature’s Attention
January 2nd, 2019 by Paul GreeleyA 23-year-old was killed in an industrial accident. Her employer had intentionally disabled safety features on the press she operated, and was fined just $6,300. WPTA’s investigation revealed that the fines for death on the job in Indiana were so low, “it doesn’t cost that much to kill someone.”