KAUZ-KSWO Guilty Of First-Alert Weather Coverage
May 9th, 2019 by Paul GreeleyRob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.
Uncovering Toxic School Water Earns WTVF National Headliner Award
May 7th, 2019 by Paul GreeleyThe investigation, Toxic School Water, revealed that officials in Metro Nashville Public Schools were keeping test results showing toxic lead in schools’ drinking water from parents, principals and the public.
KBJR’s News, Creative Services Team On ‘Our New Weather’ Documentary
April 29th, 2019 by Paul GreeleyKBJR, Quincy’s NBC-CBS affiliate in Superior, Wis., aired a half-hour special last Thursday titled, Our New Weather, a joint effort between the station’s news department and creative services department.
KCCI Takes Top Award For News Photography
March 29th, 2019 by Paul Greeley“The visual part of storytelling has long been a hallmark here at KCCI, and a recognizable part of what makes us ‘Iowa’s News Leader’,” said Donna Smith, KCCI chief photographer.
WJAR Celebrating 70 Years By Looking Forward
March 27th, 2019 by Paul GreeleyMatthew Lebowitz, the station’s creative services director, sent me a note about what the station is doing to celebrate. “We wanted to celebrate the 70 year milestone, while keeping our eye on the future,” said Lebowitz.
Four Tegna Stations Earn Cronkite Awards
March 21st, 2019 by Paul GreeleyThe Walter Cronkite Awards for Excellence in Television Political Journalism celebrate the indispensable role the free press plays in the health of American democracy.
Local TV Gets March Madness Totally
March 20th, 2019 by Paul GreeleyLocal TV stations ramp up the coverage of March Madness to share the excitement, the drama and the human interest stories beyond the scores. “That’s really all people are talking about, especially in March,” said Russ Poteet, news director for KLBK in Lubbock, Texas, home of Texas Tech.
WROC’s Weather ‘Most Accurate’ Again
March 14th, 2019 by Paul GreeleyWROC has again been certified the “Most Accurate Forecasters” in Rochester, N.Y., by WeatheRate, the ninth time 10 years. “In a region that can experience 40-plus degree temperature swings, thunder storms, wind storms and snow storms all within a few days, accuracy is critically important and at times, life-saving,” said Wendy Bello, WROC’s general manager.
WBTV Tells Its February Ratings Story
March 13th, 2019 by Paul GreeleyRobby Thomas, WBTV’s marketing director, said the station went into the February sweep with a strategic plan. However, said Thomas, that plan changed when an investigation helped expose issues that undermined the public’s confidence in an election.
Gray’s Fargo Stations Help Make-A-Wish Families
March 5th, 2019 by Paul GreeleyThanks to KVLY and KXJB, Gray’s NBC and CBS affiliates in Fargo, N.D., Make-A-Wish of North Dakota has more than 500,000 airline miles to help make sick kids’ wishes come true. “It’s an honor to partner with Make-A-Wish and our community. We are grateful for generosity throughout North Dakota,” said Wendy Bernier, the stations’ creative services director.