New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
Pensacola Promo Producer Writes Award-Winning Screenplay
January 19th, 2021 by Paul GreeleyBy day, Stephen Wise is an Addy award-winning creative services producer for WEAR in Pensacola, Florida. By night, he’s a film-maker and screenplay writer whose latest effort is winning awards at film festivals and the attention of potential investors.
Target Competitors’ Viewers Watching Your Station
January 13th, 2021 by Paul GreeleyWhat if you knew and could target the exact times where your competitors’ news viewers were watching your station?
NBC & Telemundo Giving $3.5 Million To Local Nonprofits
January 12th, 2021 by Paul GreeleyIn 11 select markets, a total of $3.475 million in grants will be awarded to nonprofits that are helping to move their communities forward. “These organizations are vital to our communities and they need and deserve our support,” says Valari Staab, NBCUniversal Owned Television Stations president.
WLWT Broadcasts Its Sales Pitch On TV
January 11th, 2021 by Paul GreeleyIn a new 60-second marketing and advertising message, WLWT Cincinnati takes its pitch directly to local businesses about the power of advertising on local TV, bringing the process from the board room to the living room and using the persuasive power of television to sell television.
The Weather Channel’s New Branding Campaign Finds Joy Outside
January 8th, 2021 by Paul GreeleyThe Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
WREX Employees Get Personal in ‘Dear 2020’ Podcast
January 7th, 2021 by Paul Greeley“You will hear directly from the members of the 13 WREX staff about their personal and professional experiences in 2020,” says a description of the podcast on the station’s website.
WTLV-WJXX Focuses On Viewers In Year-Ender
January 6th, 2021 by Paul GreeleyDelivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
Marketing ‘WGN Morning News’ Is Always Unpredictable
January 4th, 2021 by Paul GreeleyWGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.
WAVY’s Year-Ender Stays 100% On Brand
December 29th, 2020 by Paul Greeley“Even in one of the toughest years most of us have experienced, WAVY was On Your Side, and helped so many people,” said Jason Ruel, WAVY’s promotion producer.