WAVE’s Year-Ender Finds The Positive In 2020
December 28th, 2020 by Paul GreeleyYou could make the argument that this year, 2020, is not one to be remembered fondly. Yet for all the pain we’ve experienced in 2020, WAVE, Gray’s NBC affiliate in Louisville, found some positives in their year-ender to give us hope going into 2021.
KTUL’s Holiday Campaign Lets Viewers Really Shine
December 23rd, 2020 by Paul GreeleyThe inspiration for KTUL’s Shine A Light campaign is a touching story of a loved one no longer here. Luanne Stewart, KTUL’s the creative services director, saw it as a way to make viewers feel better about Covid restrictions.
KNXV Enlists Help From Pastor For Holiday Message
December 22nd, 2020 by Paul GreeleyKNXV in Phoenix, needed the talents of someone who has a powerful presence for its holiday message. So for its holiday promo, Pastor John makes a return.
Nexstar’s Colorado Stations Broadcasting Coronavirus Vaccine Town Hall
December 21st, 2020 by Paul GreeleyThe town hall will feature the Governor of Colorado, Jared Polis, along with key members of the Colorado health community.
WJXT’s Fun Holiday Promo A Bonus For Local Museum
December 21st, 2020 by Paul GreeleyWJXT, Graham Media’s independent station in Jacksonville, came up with a clever idea to create a fun holiday promo and help a local museum struggling due to the pandemic.
Employees Star In WCVB’s Happy Holidays Promo
December 15th, 2020 by Paul GreeleyWCVB, Hearst’s ABC affiliate in Boston, managed to include “employees from all corners of the station” in the station’s Happy Holidays promo.
The First Days As A Local TV Marketing Director
December 11th, 2020 by Paul GreeleyWhere do you start? What areas of the marketing operations should get your attention? What process should you examine that might yield immediate results?
WPLG Sweeps November News Ratings In Miami
December 9th, 2020 by Paul Greeley“In my 36 years in the business I have never seen this type of resounding victory,” said Bert Medina, WPLG’s president.
Happy Holidays Promos, Despite The Pandemic
December 8th, 2020 by Paul GreeleyGray’s WTVY Dothan, Ala., a found creative solutions to produce some Happy Holidays promos while also practicing social distancing to keep employees safe.
WOOD Wakes Up Morning News Viewers In New Campaign
December 4th, 2020 by Paul GreeleyTV stations across the country may be looking at their morning news ratings and wondering where the viewers went. WOOD Grand Rapids, Mich., did and came up with a campaign that tied its morning news into NBC’s Today.