WJXT Examines Law Ending Hairstyle Discrimination
February 10th, 2021 by Paul GreeleyThe series explores how the Crown Act (Creating a Respectful and Open World for Natural Hair) works to make it illegal to discriminate against someone over how they wear their hair.
WTLV-WJXX Form Vaccine Team To Answer Viewer Questions
February 9th, 2021 by Paul GreeleyThe burning questions on everybody’s minds right now revolve around the COVID vaccine. Am I eligible? Where and when can I get a vaccine? WTLV-WJXX in Jacksonville, Fla., formed a Vaccine Team, consisting of reporters and producers who take calls, emails and texts from viewers and sharing that information on all their platforms.
Marketing Vet Takes On ‘NewsNation’ Challenge
February 8th, 2021 by Paul GreeleyFor Jonathan Killian, NewsNation’s new VP for creative marketing and brand communications, one one of the first challenges is helping viewers find the fledgling national newscast, whose brand of center-of-the-road news has been slow to get off the ground with viewers.
Waypoint Media Stations To Unveil New Promos During Super Bowl
February 5th, 2021 by Paul GreeleyThe Super Bowl is annually the most watched television event in the United States. Many CBS affiliates around the country will be taking advantage of that huge audience by airing new branding image promotions.
WDJT Super Bowl Promos Inspired By ESPN
February 4th, 2021 by Paul Greeley“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.
WVTM Holding Tornado Relief Drive Today
February 2nd, 2021 by Paul GreeleyOn Monday, January 25th, an EF-3 tornado hit the cities surrounding Birmingham, Alabama killing one person and leaving dozens injured. Today, WVTM in Birmingham Alabama, and the Mid Alabama Chapter of the American Red Cross are teaming up for tornado recovery and relief efforts.
WCAU Courts Streaming Viewers With ‘The Lineup’
February 1st, 2021 by Paul GreeleyThe NBC O&O in Philadelphia just launched a news program developed especially for an audience that is doubling every year — streamers.
KCCI Focusing On Iowans’ Mental Health This Week
January 27th, 2021 by Paul Greeley”Everyone’s situation is unique, but no one should feel alone,” says Brian Sather, KCCI’s GM. “Our goal is to connect people with others who want to help.”
WJXX Interviews WW II Vets On Deck Of Destroyer
January 26th, 2021 by Paul GreeleyHaving the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing tomorrow, Voices of Valor WWII 75 Years Later.
WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.