Richmond’s Real Heroes Star In WWBT Promo
March 30th, 2020 by Paul GreeleyErik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of the DMA to the other, coming together to shoot 30 people. “This is the kind of message everyone needs right now,” said Candiani.
KAIT Puts Viewers First With Live Tornado Coverage
March 29th, 2020 by Paul GreeleyFor those watching KAIT on TV or on the station’s Facebook page Saturday, the coverage no doubt saved lives. It’s about as riveting live weather coverage as you’ll see.
WDRB Shifts Promos To Coronavirus Updates
March 29th, 2020 by Paul Greeley“I can think of no greater use or public service of a station’s promotion inventory than bringing helpful content to our community during this critical time,” said Scott Brady, WDRB’s VP of creative services.
During A Tragic Year, WDTN’s Message Is ‘Stay Strong Dayton’
March 28th, 2020 by Paul Greeley“In less than a calendar year, we’ve had more than a dozen tornadoes in May, a mass shooting in August and a worldwide pandemic in March,” said Jason Doyle, the creative services director at WDTN, Nexstar’s NBC affiliate in Dayton, Ohio.
‘We See You’: KSHB Sharing Uplifting Stories From Kansas City
March 26th, 2020 by Paul GreeleyKSHB, Scripps NBC affiliate in Kansas City, is seeing and sharing the stories of people helping each other through the coronavirus. It’s part of a campaign called We See You, that recognizes and honors those who are making contributions to others.
More Local TV Videos To Help Cure The Coronavirus Blues
March 24th, 2020 by Paul GreeleyTV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
Local TV Marketers Spreading Messages Of Hope, Togetherness
March 22nd, 2020 by Paul GreeleyNow, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
Local TV’s Practical And Positive Responses To Coronavirus
March 20th, 2020 by Paul GreeleyI follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
WCVB Boston Promo Reinforces Trust In Local News
March 17th, 2020 by Paul GreeleyThrough on-air broadcasts, Facebook updates, and website stories, local TV news operations are providing a reliable source about all the constant changes that seem to happen every minute. Let me know what your station is doing during this crisis. I’ll post updates as I get them.
Local TV News Promos Reassure Viewers
March 16th, 2020 by Paul GreeleyThe one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.