How Gray’s WCJB Got Its Groove Back
July 10th, 2020 by Paul GreeleyWCJB, a legacy station in Gainesville, Fla., was losing news viewers and revenue three years ago. This May, its 11 o’clock news ratings was up 48% in adults 25-54. See how the ABC affiliate turned itself around.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
KSHB Protest Promo Is A Call To Listen
June 24th, 2020 by Paul GreeleyThis is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
WPVI Celebrates 50 Years Of ‘Action News’
June 18th, 2020 by Paul GreeleyWPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.
When TV Station Marketing Is ‘A Force For Good’
June 16th, 2020 by Paul GreeleyWhat if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.
Creative Services Producer Needed In Paradise
June 15th, 2020 by Paul GreeleyIf you’re a creative services producer looking for a place with an outstanding news product, a collaborative team approach, the latest equipment, and work for a multimedia company that’s locally owned, you will not find a better TV station than WINK in Fort Myers, Fla.
Marv Danielski Applies Science To Sinclair’s News Marketing
June 9th, 2020 by Paul Greeley“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
Scott Altus Heads To LA’s KTLA As Director Of Creative Services
June 5th, 2020 by Paul GreeleyScott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
Austin’s KXAN Investigations Are As Big As Texas
June 3rd, 2020 by Paul GreeleyEverything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
Holding Pandemic News Viewers Long-Term With Weather
June 2nd, 2020 by Paul GreeleyThursday at 1 ET, join a TVNewsCheck webinar, Turn a Viewership Bump into a Long-Term Trend. Gather your tribe, order lunch in, and prepare to take notes as two station meteorologists and a senior strategist at The Weather Company share their strategies about how to make your news app the go-to-digital site for younger viewers.