WBAL’s new creative services director moves from Hearst’s ABC affiliate in West Palm Beach, WPBF, where he’s been the CSD for 25 years.
I caught up with John Baldwin and asked what words he might impart to the local TV promotion community. “Writing is the most important part of it,” he says. “Be creative and put it down on paper and then step back and look at it and think, does this sell the aspects that you were hoping to sell to the viewer. If the answer is yes, then go for it.”
The Hearst TV and radio stations played a role in collecting an impressive $7,801,549 in contributions to Baltimore-area non-profit organizations.
To Be An American: Identity, Race and Justice, airs Saturday night at 8. The one-hour production, featuring a wide array of thought leaders from across the nation, is a special project from Matter of Fact with Soledad O’Brien, the public affairs program produced by Hearst Television.
This Saturday night, WIYY-FM’s (98 Rock) morning team of Justin, Scott and Spiegel will mark their return to WBAL-TV as the station presents Justin, Scott and Spiegel Shouldn’t Be On TV, immediately following Saturday Night Live.
“WBAL-TV’s ‘Project CommUNITY Virtual Food Drive’ will provide a vital source of financial support that allows us to aggressively respond to the need today, while also being there for Maryland communities for months to come,” said Carmen Del Guercio, Maryland Food Bank’s president.
Justin, Scott and Spiegel Shouldn’t Be On TV, a half-hour TV show featuring Baltimore’s top-rated radio morning show Justin, Scott and Spiegel from WIYY-FM (98 Rock) returned this past weekend immediately following Saturday Night Live on WBAL.
WBAL presents Justin, Scott and Spiegel Shouldn’t Be On TV. The half hour show will premiere this weekend immediately following Saturday Night Live.
TV stations have the power to be positive change agents in their communities. Bringing together community leaders to openly discuss issues that divide and unite neighborhoods in a town hall setting can be the first step. Two Hearst affiliates, one in Baltimore and the other in Pittsburgh, are broadcasting town hall meetings that address critical issues facing their communities.