Meredith’s Marketing Hubs Handle ‘Juggling Act’
March 8th, 2021 by Paul GreeleyMeredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Meredith To Hub Marketing For Its TV Stations
September 29th, 2020 by Paul GreeleyMeredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.
How All TV Stations In KC Partnered For Fundraiser
April 23rd, 2020 by Paul GreeleyIn a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
What WDAF Kansas City Aired During Super Bowl
February 10th, 2020 by Paul GreeleyAs you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
WDAF Kansas City’s ‘Super Fans, Super Bowl’ Promo
January 24th, 2020 by Paul GreeleyIn Kansas City, WDAF got some Kansas City fans together outside, in 14 degree weather, to show their colors. “It’s gets cold here, we play in the cold, our stadium is outside and we tough it,” said Danielle Ray, WDAF’s creative services director.
News Directors Get Inspired At Promax Station Summit
July 12th, 2019 by Paul GreeleyTwo local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
Cultivating Creativity: Tips From Promax Station Summit
June 28th, 2019 by Paul GreeleyWhen you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
‘Battle Of Promo Superstars’ Returns To Promax Station Summit
June 25th, 2019 by Paul GreeleyLast week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. Four TV station creative services departments were given the same special report investigative story. Each department had 48 hours to turn around a 30-second promo with shorter versions, including one for social media. Check them out.
Promax Station Summit 2019 Sneak Peek
May 29th, 2019 by Paul GreeleyRick Swanson, VP of marketing and programming for the Promax Station Summit, reveals a couple new sessions this year that came directly from a committee of station and network marketers who helped him identify the pressing needs of attendees.
Tribune’s WDAF Unveils New Set, Graphics And Promos
January 23rd, 2019 by Paul GreeleyA new set that resembles a trendy downtown apartment that’s been converted from industrial space is now the workplace for the newscasts at WDAF in Kansas City. “What we ended up with is a mix of old and new, gritty and modern; just like KC,” said Danielle Ray, creative services director.