In Kansas City, WDAF got some Kansas City fans together outside, in 14 degree weather, to show their colors. “It’s gets cold here, we play in the cold, our stadium is outside and we tough it,” said Danielle Ray, WDAF’s creative services director.
When your home town team is playing in the Super Bowl for the first time in 50 years, and your station is broadcasting the game, you probably don’t need to promote it. Shares of viewers for stations that air the Super Bowl when the home town team plays can go beyond 70%.
But to not take advantage of the excitement surrounding the game and your team, and the chance to show your anchor talent supporting the team, would be unthinkable.
So in Kansas City, WDAF, Nexstar’s Fox affiliate, got some Chiefs fans together outside, in 14 degree weather, to show their colors.
“It’s gets cold here, we play in the cold, our stadium is outside, and we tough it,” said Danielle Ray, WDAF’s creative services director. “We wanted the right feel.”
The shoot took place underneath a bridge in one of the oldest neighborhoods of Kansas City.
Ray said the station had some connections with Chiefs “super fans” who have had season tickets for generations, tail-gated at the games, attended games year after year and are now ready to celebrate their.
The shoot took place on a Monday, said Ray, and the spot aired the following afternoon.
A special new news image promo is being readied to air during the Super Bowl and the station is busy promoting its pre-game coverage in Miami.
NOTE: If your station has some super Super Bowl promos you want to share, let me know. My phone number and email address are always at the top of my column. And while I’m at it, the February ratings period is almost upon us, so if your station has some special reports promos or is doing something special during February, let me know.
WISC, Morgan Murphy’s CBS affiliate in Madison, Wisconsin (DMA 81) is looking for a sports director to lead its team in one of America’s greatest college sports towns. Don’t take my word for it — ask Sports Illustrated. This is a rare opportunity at a quality station in a great sports town. WISC is looking for someone to break the mold and connect with local sports audiences in a new way. Click here for more specifics and how to apply.