KNXV Enlists Help From Pastor For Holiday Message
December 22nd, 2020 by Paul GreeleyKNXV in Phoenix, needed the talents of someone who has a powerful presence for its holiday message. So for its holiday promo, Pastor John makes a return.
Nexstar’s Colorado Stations Broadcasting Coronavirus Vaccine Town Hall
December 21st, 2020 by Paul GreeleyThe town hall will feature the Governor of Colorado, Jared Polis, along with key members of the Colorado health community.
WJXT’s Fun Holiday Promo A Bonus For Local Museum
December 21st, 2020 by Paul GreeleyWJXT, Graham Media’s independent station in Jacksonville, came up with a clever idea to create a fun holiday promo and help a local museum struggling due to the pandemic.
Employees Star In WCVB’s Happy Holidays Promo
December 15th, 2020 by Paul GreeleyWCVB, Hearst’s ABC affiliate in Boston, managed to include “employees from all corners of the station” in the station’s Happy Holidays promo.
The First Days As A Local TV Marketing Director
December 11th, 2020 by Paul GreeleyWhere do you start? What areas of the marketing operations should get your attention? What process should you examine that might yield immediate results?
KELO Donates $200K In Airtime To Nonprofits
December 11th, 2020 by Paul GreeleyWhat a great idea. The Avera Tradition of Caring in KELOLAND grant program award grants to local nonprofit organizations to provide a television advertising campaign for education and awareness of their organization.
WPIX’s Happy Holiday Promo Lifts New Yorkers’ Spirits
December 11th, 2020 by Paul Greeley“We wanted to be sure we struck the right note given the quality of life and the struggles of so many in the time of Covid,” said Dave McDonald, WPIX’s promotions manager.
WPLG Sweeps November News Ratings In Miami
December 9th, 2020 by Paul Greeley“In my 36 years in the business I have never seen this type of resounding victory,” said Bert Medina, WPLG’s president.
Now, More Than Ever, TV Stations Offer Their Communities A Helping Hand
December 7th, 2020 by Paul GreeleyTV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
WOOD Wakes Up Morning News Viewers In New Campaign
December 4th, 2020 by Paul GreeleyTV stations across the country may be looking at their morning news ratings and wondering where the viewers went. WOOD Grand Rapids, Mich., did and came up with a campaign that tied its morning news into NBC’s Today.