Waypoint Media Stations To Unveil New Promos During Super Bowl
February 5th, 2021 by Paul GreeleyThe Super Bowl is annually the most watched television event in the United States. Many CBS affiliates around the country will be taking advantage of that huge audience by airing new branding image promotions.
WDJT Super Bowl Promos Inspired By ESPN
February 4th, 2021 by Paul Greeley“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.
Scripps Howard Foundation Donates $9 Million To Its Communities
February 3rd, 2021 by Paul Greeley“Never has our mission to create a fully informed world through journalism education, improving childhood literacy and giving back to Scripps communities been more important than it was in 2020,” says Liz Carter, the foundation’s president and chief executive officer.
WVTM Holding Tornado Relief Drive Today
February 2nd, 2021 by Paul GreeleyOn Monday, January 25th, an EF-3 tornado hit the cities surrounding Birmingham, Alabama killing one person and leaving dozens injured. Today, WVTM in Birmingham Alabama, and the Mid Alabama Chapter of the American Red Cross are teaming up for tornado recovery and relief efforts.
WCAU Courts Streaming Viewers With ‘The Lineup’
February 1st, 2021 by Paul GreeleyThe NBC O&O in Philadelphia just launched a news program developed especially for an audience that is doubling every year — streamers.
Examples From This Week’s Scripps-News Literacy Project
January 29th, 2021 by Paul GreeleyThe week aims to promote news literacy as a fundamental life skill and to provide the public with the tools needed to be an informed and empowered populace. But what does that look like when put into practice?
WJXX Interviews WW II Vets On Deck Of Destroyer
January 26th, 2021 by Paul GreeleyHaving the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing tomorrow, Voices of Valor WWII 75 Years Later.
WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
WXIN-WTTV Hosting Town Hall Tonight On COVID Vaccine
January 21st, 2021 by Paul GreeleyThe program will feature accounts from frontline workers in the health industry, detailing what they have experienced day to day since the beginning of the pandemic.