WAVY’s Year-Ender Stays 100% On Brand
December 29th, 2020 by Paul Greeley“Even in one of the toughest years most of us have experienced, WAVY was On Your Side, and helped so many people,” said Jason Ruel, WAVY’s promotion producer.
WAVE’s Year-Ender Finds The Positive In 2020
December 28th, 2020 by Paul GreeleyYou could make the argument that this year, 2020, is not one to be remembered fondly. Yet for all the pain we’ve experienced in 2020, WAVE, Gray’s NBC affiliate in Louisville, found some positives in their year-ender to give us hope going into 2021.
KTUL’s Holiday Campaign Lets Viewers Really Shine
December 23rd, 2020 by Paul GreeleyThe inspiration for KTUL’s Shine A Light campaign is a touching story of a loved one no longer here. Luanne Stewart, KTUL’s the creative services director, saw it as a way to make viewers feel better about Covid restrictions.
KNXV Enlists Help From Pastor For Holiday Message
December 22nd, 2020 by Paul GreeleyKNXV in Phoenix, needed the talents of someone who has a powerful presence for its holiday message. So for its holiday promo, Pastor John makes a return.
Nexstar’s Colorado Stations Broadcasting Coronavirus Vaccine Town Hall
December 21st, 2020 by Paul GreeleyThe town hall will feature the Governor of Colorado, Jared Polis, along with key members of the Colorado health community.
WJXT’s Fun Holiday Promo A Bonus For Local Museum
December 21st, 2020 by Paul GreeleyWJXT, Graham Media’s independent station in Jacksonville, came up with a clever idea to create a fun holiday promo and help a local museum struggling due to the pandemic.
Employees Star In WCVB’s Happy Holidays Promo
December 15th, 2020 by Paul GreeleyWCVB, Hearst’s ABC affiliate in Boston, managed to include “employees from all corners of the station” in the station’s Happy Holidays promo.
The First Days As A Local TV Marketing Director
December 11th, 2020 by Paul GreeleyWhere do you start? What areas of the marketing operations should get your attention? What process should you examine that might yield immediate results?
KELO Donates $200K In Airtime To Nonprofits
December 11th, 2020 by Paul GreeleyWhat a great idea. The Avera Tradition of Caring in KELOLAND grant program award grants to local nonprofit organizations to provide a television advertising campaign for education and awareness of their organization.
WPIX’s Happy Holiday Promo Lifts New Yorkers’ Spirits
December 11th, 2020 by Paul Greeley“We wanted to be sure we struck the right note given the quality of life and the struggles of so many in the time of Covid,” said Dave McDonald, WPIX’s promotions manager.