WVUE New Orleans Went ‘Hyper Local’ On Super Bowl Sunday
February 12th, 2020 by Paul GreeleyWVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”
WDRB Louisville’s Super Bowl Sunday Strategy
February 11th, 2020 by Paul Greeley“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
During Super Bowl, KOKH Airs Rockin’ News Promo
February 7th, 2020 by Paul GreeleyAt KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KPTV Airs Promo Made With Legos During Super Bowl
February 6th, 2020 by Paul GreeleyKPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.
WBRC Debuts Powerful Weather Promos During Super Bowl
February 5th, 2020 by Paul GreeleyOver the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).
Boost Your TVNewsCheck Job Post With Photos, Videos
February 4th, 2020 by Paul GreeleyYour ad on TVNewsCheck’s Media Job Center just got more compelling because it can now be more than just words. It can be a multimedia experience complete with pictures and videos.
KELO Unveils $1 Million Studio Upgrade
February 4th, 2020 by Paul Greeley“The old studio was gutted from top to bottom so it’s all new and we love it,” said Jay Huizenga, KELO’s general manager.
Undecided Iowa Voters Probe Candidates At KCCI
January 31st, 2020 by Paul GreeleyThey’re undecided Iowa voters about who to vote for in the upcoming Iowa Caucus that kicks off on Monday. They represent a cross-section of their community in age, race, gender and social economic standings. And they are sitting down with some Democratic candidates for a conversation on-camera from the studios at KCCI, the Hearst CBS affiliate in Des Moines. They ask their own questions. It’s personal, revealing, and to the point.
Auschwitz, Not So Long Ago
January 29th, 2020 by Paul GreeleyThis past Monday, Jan. 27, was the 75th anniversary of the day when the Soviet Army’s 322nd Rifle Division entered the concentration camp at Auschwitz. Today’s column is one that first appeared on the 70th anniversary of the liberation of Auschwitz, titled, To Auschwitz Survivors, Especially One.
High School TV Journalists Shine Thanks To Scripps
January 28th, 2020 by Paul GreeleyAll this week, Scripps TV stations are working directly with high schools in their communities to produce original pieces of student journalism. Here are some examples of that collaboration.