WMTV’s ‘Adopt A Cow’ Campaign Sets Record
July 15th, 2020 by Paul GreeleyThis was a fun way to virtually adopt the milk production of a dairy cow for families in need. And, to make it official, each donor received an adoption certificate — a fun and perfect way to let everyone know about their new bovine.
WCMH’s Matt Barnes Named Big Brother Of The Year
July 8th, 2020 by Paul Greeley“Being Jaylin’s Big Brother is one of the best things that could have happened in my life,” said Matt Barnes. “Watching him mature into the man he is today and being able to be just a small part of his journey has been amazing. I just hope our experience inspires others to get involved with the organization and make a difference in someone’s life”
WCAU To Air Special On Race Disparities In Philadelphia
June 30th, 2020 by Paul GreeleyWCAU, the NBC-owned affiliate in Philadelphia, is partnering with The Philadelphia Tribune to air a 30-minute special designed to advance the conversation about social injustice and racial disparities by providing context for this moment in history.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
WDIV’s ‘Fulfilling The Dream’ Special Airs On Historic Day
June 26th, 2020 by Paul GreeleyOn the anniversary of Detroit’s Walk To Freedom 57 years ago, the largest civil rights demonstration in the nation’s history up to that date, WDIV aired a special program about racism in our society and how to make real changes.
KSHB Protest Promo Is A Call To Listen
June 24th, 2020 by Paul GreeleyThis is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
Reporters Will Share Lessons From Protest Coverage In TVNewsCheck Webinar
June 19th, 2020 by Paul GreeleySince George Floyd’s death, more than 200 incidents have been reported of journalists being targeted in cities all over the country. TVNewsCheck is conducting a lunch-time webinar on Tuesday, June 30, at 1 p.m. ET for an hour-long conversation with journalists fresh from their in-the-streets coverage.
Marv Danielski Applies Science To Sinclair’s News Marketing
June 9th, 2020 by Paul Greeley“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
WDIV’s New Reporter Chronicles Difficult Move During Pandemic
June 5th, 2020 by Paul GreeleyMoving is an occupational hazard in the local TV business. Grant Hermes had a new job to get to in Detroit at WDIV, so he, his fiancé Becca, their 85-pound dog, and 18-pound cat, set out in a pickup truck from Oklahoma City during the coronavirus crisis. Not everything went smoothly.
Austin’s KXAN Investigations Are As Big As Texas
June 3rd, 2020 by Paul GreeleyEverything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.