Austin’s KXAN Investigations Are As Big As Texas
June 3rd, 2020 by Paul GreeleyEverything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
Nexstar Donates $20K To Help Families Of Virginia Beach Mass Shooting
June 1st, 2020 by Paul GreeleyOn May 31, 2019, a Virginia Beach city engineer shot and killed 12 people and seriously injured four others at the Virginia Beach Municipal Center. Today, the Nexstar Media Charitable Foundation will donate $20,000 to The Virginia Beach Tragedy Fund, to assist the families of those killed or wounded during the mass shooting.
WAVE Condemns Police Shooting At Its News Crew
May 30th, 2020 by Paul GreeleyAccording to a statement from the station, at approximately 9:43 p.m. on Friday night, a Louisville Metro Police Department officer directly aimed and fired pepper balls at WAVE 3 News reporter Kaitlin Rust and her cameramen, James Dobson.
WAVE Sells Its Creative, Reach To Louisville Advertisers
May 28th, 2020 by Paul GreeleyA new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.
High School Grads Have Their Stage Thanks To KALB
May 15th, 2020 by Paul Greeley“We all wanted to do our part to recognize our graduates, and I’m glad we were able to do that, while also letting them tell us what they had to say,” said Mark Klein, the creative services director for KALB, Gray’s NBC/CBS/CW affiliated stations in Alexandria, Louisiana.
An Eastern European Country Inspired By Richmond’s ‘Together’ Promo Campaign
May 14th, 2020 by Paul GreeleyWhen four news-producing TV stations in Richmond, Va., joined together in a promotional campaign pledging solidarity to the people of their city during this coronavirus crisis, little did they know that they would end up influencing “journalism on the other side of the globe.”
WBAL Helps Provide Nearly 4 Million Meals To Food Bank
May 7th, 2020 by Paul Greeley“WBAL-TV’s ‘Project CommUNITY Virtual Food Drive’ will provide a vital source of financial support that allows us to aggressively respond to the need today, while also being there for Maryland communities for months to come,” said Carmen Del Guercio, Maryland Food Bank’s president.
Illinois Broadcasters Unite To Raise $1.5 Million For Food Banks
May 7th, 2020 by Paul Greeley“As the need has doubled and even tripled locally in recent weeks, knowing this campaign will help provide millions of dollars in groceries for our neighbors statewide when they need us most is simply incredible—there’s never been a more important, impactful time for a campaign like this than right now,” said Julie Yurko, Northern Illinois Food Bank’s president.
WNDU Helps Raise More Than $100K For Food Bank
May 4th, 2020 by Paul GreeleyThe Care Package Challenge raised $106,776 — enough to provide 9,707 care packages to feed people throughout Northern Indiana. “During the months of March and April, nearly 7,000 new individuals visited this pantry for the first time,” said Marijo Martinec, Food Bank of Northern Indiana’s CEO. “We are forever grateful.”
Richmond TV Stations Join For ‘Together’ Statement
May 1st, 2020 by Paul GreeleyAll four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.