During May, KPRC Salutes Military Appreciation Month
May 23rd, 2019 by Paul GreeleyKPRC 2’s 2019 Military Appreciation on-air and digital campaigns will feature the station’s reporters and anchors who have served, are serving, or have family members in service or veterans.
After 8 Years, ‘Dish Nation’ Has Staying Power In Syndication
May 17th, 2019 by Paul GreeleyThe list of syndicated TV programs that have come and gone over the past 8 years would fill a book. Part of Dish Nation’s success is its original concept. Throw popular, well-known morning-drive radio personalities together with a comedian, an old school hip-hop artist, a real housewife, and a sassy fashionista to dish about celebrities and pop culture in the news.
WCAU-WWSI Hosting Philadelphia Democratic Mayoral Debate
May 10th, 2019 by Paul GreeleyWCAU and Telemundo62, owned by NBCUniversal, are hosting the The 2019 Democratic Debate for Philadelphia Mayor in partnership with The Philadelphia Inquirer and AARP Pennsylvania on Monday night at 7.
KAUZ-KSWO Guilty Of First-Alert Weather Coverage
May 9th, 2019 by Paul GreeleyRob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.
WEAU Turns Record Snow Into A Marketing Opportunity
May 3rd, 2019 by Paul GreeleyEau Claire, Wis., about 90 miles east of Minneapolis, broke the record for the most snowfall in February with 53 inches. Andrew Felix, promotion and creative services director at Gray’s WEAU, the NBC affiliate there, saw it as a marketing opportunity.
WPTV’s Mission: Protecting Beaches, Waterways, Wetlands
May 1st, 2019 by Paul GreeleyWPTV’s Protecting Paradise specials focused on multiple environmental issues, ranging from beach bacteria and turtles to aquaculture, which aired during WPTV’s morning news and its 5 o’clock news every day during Earth Week. “WPTV’s significant commitment to environmental issues is being made with the consultation of who matters most to us, our viewers and our community,” said Lloyd Bucher, WPTV’s general manager.
KBJR’s News, Creative Services Team On ‘Our New Weather’ Documentary
April 29th, 2019 by Paul GreeleyKBJR, Quincy’s NBC-CBS affiliate in Superior, Wis., aired a half-hour special last Thursday titled, Our New Weather, a joint effort between the station’s news department and creative services department.
Readers Rave About TVN’s Market Share
April 25th, 2019 by Paul GreeleyOK, rave may be going too far. But over the past five years, I’ve received many comments from readers about Market Share. And I appreciate each and every one. So I thought I’d share some of their thoughts.
WHO Earns Journalism Awards From 2 State Groups
April 18th, 2019 by Paul GreeleyWHO-TV picked up 28 awards for journalism excellence the past Saturday night at dual awards ceremonies in Missouri and Iowa.
KWWL Viewers Praise Special On Race Disparity
April 15th, 2019 by Paul GreeleyWhen KWWL realized its market had a racial disparity problem, it addressed it head on. “We were greatly disturbed by this ranking and wanted to do something about it,” said Mike Cunningham, the Quincy Media NBC affiliate’s marketing director. Viewers were impressed. “We are blessed to have the caliber of journalists we do in our market,” said one.