news promotion

Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer gives her insights into what’s new, what’s changing and what her top recommendations are for local TV stations when it comes to paid media.

WLS in Chicago is airing a half-hour special to celebrate the people and the stories that comprise the LGBTQ+ tapestry in Chicago, while also exploring some of the top-of-mind issues important to the community.

KING, Tegna’s NBC affiliate in Seattle, earned a 2020 Peabody Award in the Public Service category for Facing Race, a 13-week original series that tackled the difficult topic of systemic racism in the Pacific Northwest.

KNXV, the Scripps ABC affiliate in Phoenix, exposed widespread and systemic problems with Arizona’s so-called “Brady” lists, which are supposed to track police officers in the state with documented histories of dishonesty, false arrests, crimes and integrity concerns.

“We wanted to further our Juneteenth efforts this year by creating opportunities for learning and outreach that support the cause of combatting injustice and racism,” says Emily Barr, Graham Media’s president.

The most recent job posted to TVNewsCheck’s Media Job Center is for a vice president and general manager in the Livability-ranked No. 1 small-to-mid-size city in the country.

KTNV, the Scripps-owned ABC affiliate, produced an hour-long special for its 65^th anniversary of broadcasting that’s uniquely Las Vegas. It follows the Sin City’s history of colorful characters, Hollywood celebrities and mobsters through the boom times and the busts, from Elvis and the Rat Pack in the 50s to today. The one constant? The principles of journalism “haven’t changed throughout the decades,” says Emily Atuna, KTNV’s executive producer.

“We know the need is great in central Iowa when it comes to on-going food insecurity issues,” says David Loving, WOI’s GM, “and these two great organizations deserve our support for their efforts to make a real difference.”

TVNewsCheck is sharing installments of “How To,” our original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. TV creatives, put your thinking caps on and tell us what topics you’d like to see explained.

Usually, TV stations in the same market are fiercely competitive. But occasionally, they can come together and act as one when the need is great. “It was the first time the local stations have come together to help a single cause,” says Don Davis, the GM of KOSA, Gray’s CBS affiliate in Odessa, Texas.